Adjust’s pre-install measurement support lets you accurately measure data from apps preloaded on devices. Once set up, pre-install partners receive attributions for each app activation. This lets you measure:
- How many users opened your app.
- The comparative performance of your pre-install partners.
- Which partners provide the most high-value users.
Pre-installed apps can be found on many factory-setup devices, which are distributed by the Original Equipment Manufacturers (OEMs), mobile carriers, and retailers. With Adjust, you can measure the impact of pre-installing your app on devices, and how this performs against driving installs from paid media.
You can also use Adjust to measure your app that is distributed from a third-party Android store, such as in non-Google play markets.
Adjust offers three methods to measure user activity on pre-installed apps.
Predefined engagement in device - Adjust’s pre-install partners save engagement data to the device. Once the app is opened and the Adjust SDK initializes, Adjust sends the data to our servers for attribution.
APK preinstall with default link - Run campaigns with any OEM, even if they are not an Adjust partner, and record activity in third-party stores. The APK automatically assigns installs to a predefined link, written directly into the Adjust SDK.
Google Play Auto Install - When a user launches a preinstalled app for the first time, the Adjust SDK retrieves an encoded
utm_campaignvalue via the Google Play referrer API. Adjust then makes the attribution decision based on the data appended within the