Adjust’s web attribution solution helps you to accurately measure and attribute your web users' activities in Adjust. This lets you analyze marketing campaign data from both mobile apps and websites in one place.
This section contains information about setting up web attribution in Adjust, reporting, and FAQs. For instructions on how to set up measurement for web campaigns, see the Measure web campaigns article.
To identify unique web users, the Adjust web SDK generates a unique
web_uuid when it measures a session. The ID is created per subdomain and per browser. This means that if a user switches from Chrome to Safari, the SDK creates 2
web_uuid entries for the device. The identifier follows the Universally Unique Identifier (UUID) format.
Adjust uses IndexedDB to store the
Follow these steps to get started with web attribution: