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SpendWorks is Adjust’s unified ad spend solution. with it you can collect, validate and analyze advertising costs from your marketing channels so you can understand campaign performance, measure return on ad spend (ROAS), and make faster optimization decisions.
Centralize ad spend data from your advertising partners.
Analyze ad spend alongside attribution and performance metrics in Datascape.
Optimize campaigns with timely spend insights across mobile and web.
Extend your workflows with data import and export capabilities.
Adjust offers different methods for retrieving ad spend data. Choose the method that best matches your needs.
Data collection
SpendWorks helps you consolidate advertising costs from supported ad networks into Adjust through direct API integrations.
Features:
Ad spend API integrations - A Pull API with integrations with over 70 networks, enabling you to get ad spend data directly from a network and see it in Adjust.
SKAN ad spend: Data is collected from networks running SKAN campaigns via API integration, and the SKAN ad spend is categorized and reported in Adjust.
Ad spend on engagement - Receive ad spend data at the time of click or impression, even for networks without an integration with Adjust.
Optimization
Improve campaign performance with fresher data and broader visibility.
Features:
Same day ad spend - Adjust retrieves ad spend data six times through the day from advertising networks. This enables you to get up-to-date and fresh ad spend data.
Web-to-mobile ad spend - Receive ad spend data for your mobile web or desktop web campaigns that result in conversions.
Web-to-web ad spend - Receive ad spend data for your desktop or browser web campaigns that result in conversions.
Data management
Bring together all of your advertising costs, even from unsupported partners.
Features:
Ad spend data import - Upload your ad spend data and campaign information directly to Adjust. Use this solution if you measure ad spend with a partner that doesn't have an integration with Adjust.
Monitor your ad spend integrations and stay informed when connections require attention.
Features:
Connection Alerts - Get notified you when your partner connections require attention, helping you resolve issues before they impact your ad spend reporting
Ad spend is the amount of money you spend on mobile advertising, and it can largely be seen as a reflection of how much it costs to acquire users from paid advertising sources.
Using detailed ad spend data in Adjust, you can identify the most cost-effective channels and allocate budgets towards the highest-performing campaigns. You can also calculate your ROAS (Return on Ad Spend) or ROI (Return on Investment) for a reflection of how efficiently you are using your marketing budget.
Since Adjust lets you receive ad spend data in your raw data, you can analyze data at the user-level within your own BI system.
