Same day ad spend

Adjust's Same day ad spend solution retrieves ad spend data, six times through the day from advertising networks.

With up-to-date and fresh ad spend data, you can get early insights into your campaign performance and advertising expenses. You can quickly optimize your campaigns and get the best return on investment.

Before you begin

Here's what you need to know before getting started.

Requirements

  • You need to be on the SpendWorks Core, Enterprise or Custom package to get the Same day ad spend solution on your account.

Supported partners

  • Apple
  • AppLovin
  • Facebook
  • Google
  • Snapchat
  • TikTok
  • Unity Ads

How it works

  1. As soon as you have the Same day ad spend solution on your account, Adjust retrieves ad spend data for the current day.
    • The currency exchange rate for ad spend data is based on the previous day’s exchange rate.
  2. Adjust retrieves ad spend data six times a day, every 4 hours to maintain data freshness:
    • 00:00 UTC
    • 04:00 UTC
    • 08:00 UTC
    • 12:00 UTC
    • 16:00 UTC
    • 20:00 UTC
  3. You can see ad spend data in Datascape or pull data through the Report Service API.

Data lookback window

When you connect a partner in DataWorks for the first time, Adjust automatically pulls data for the last 30 days automatically.

Ad spend data is fixed and corrected on the network's side, and can change over a period of a few days. So, Adjust pulls ad spend data from networks daily for the last 14 days. Additionally, you can request Adjust to refetch and ingest your data.

Example: Adjust pulls ad spend data from Network A on February 16th. We pull data for February 16 and the previous 14 days, meaning that this pull includes data from February 2nd - 15th.

Date we collect ad spend forLookback dayDaily collection time
February 16TodayAs soon as solution is enabled on your account, and then at: 
  • 00:00 UTC
  • 04:00 UTC
  • 08:00 UTC
  • 12:00 UTC
  • 16:00 UTC
  • 20:00 UTC
    • February 15Day 105:00 UTC
    Configurable to 01:00 UTC or 10:00 UTC
    February 14 - February 9Day 2 - Day 707:00 UTC
    February 8 - February 2Day 8 - Day 1409:00 UTC

    For Meta and Google, Adjust collects data for the last 7 days only.

    For TikTok, Adjust collects data for the last 3 days and the 7th and 14th day prior to the data collection date. Example: For TikTok data collection on July 25, Adjust collects data for:

    • The last 3 days: July 24, July 23, July 22
    • The 7th day before July 25: July 18
    • The 14th day before July 25: July 11

    Why would you use this method?

    • If you need ad spend data of the same day for analysis and campaign optimization, use this solution.
    • Ad spend data available in Adjust as soon as you get this solution on your account.