SKAN ad spend

You can retrieve aggregated SKAN ad spend data for your SKAdNetwork campaigns with Apple's registered partners. Adjust uses API integrations to retrieve this SKAN ad spend data.

To start measuring SKAN ad spend for supported partners, you need to connect them to your account in Adjust. You can then use Datascape to build customizable and granular reports.

Before you begin

Here's what you need to know before getting started.

Requirements

• You need to be on the SpendWorks Base, Core, Enterprise, or Custom package to get the SKAN ad spend solution on your account.

Supported partners

• Facebook
• AdColony
• Tapjoy (iOS video campaigns only)

How it works

1. The Adjust servers schedule the collection of ad spend data from networks running SKAdNetwork campaigns.
2. Ad spend data is pulled from the networks via API integration, and sent to Adjust servers.
3. The Adjust servers recognize these campaigns as SKAdNetwork campaigns and categorize this data as SKAN ad spend.
4. SKAN ad spend data reports in Datascape or may be pulled through the Report Service API. Depending on the partner, this SKAN ad spend data is available under the following metrics:

Data lookback window

When you connect a partner in DataWorks for the first time, Adjust pulls data for the last 30 days automatically.

Ad spend data is fixed and corrected on the network's side, and can change over a period of a few days. So, Adjust pulls ad spend data from networks daily for the last 14 days. Additionally, you can request Adjust to refetch and ingest your data.

Example: Adjust pulls ad spend data from Network A on February 16th. We pull data for the previous 14 days, meaning that this pull includes data from February 2nd - 15th.

For Meta and Google, Adjust collects data for the last 7 days only.

For TikTok, Adjust collects data for the last 3 days and the 7th and 14th day prior to the data collection date. Example: For TikTok data collection on July 25, Adjust collects data for:

• The last 3 days: July 24, July 23, July 22
• The 7th day before July 25: July 18
• The 14th day before July 25: July 11

Get started

1. Set up an iOS app.
   • Verify your app ID so that network data appears properly in reports.
2. Set up SKAdNetwork in your app and map conversion values.
3. Set up the AppTrackingTransparency (ATT) framework to get users' consent for tracking.
4. Connect supported SKAN ad spend partners in DataWorks.
5. Create a link associated with the SKAN ad spend partner you’re working with and want to pull data from. You can create multiple links if necessary.
6. Once your campaigns are live, ad spend data will appear in Datascape. See the table in this section to view the metrics under which this data is available.