Web-to-web ad spend

You can retrieve aggregated ad spend data for your desktop or browser web campaigns that result in conversions.

Before you begin

Here's what you need to know before getting started.

Requirements

• You need to be on the SpendWorks Enterprise or Custom package to get the Web-to-web ad spend solution on your account.

How it works

1. Adjust receives ad spend information from networks. This data does not include App store ID and Store type.
2. Using mapping rules, Adjust assigns an App ID and Store type to web campaigns.
   • Store type: web
   • App store id: web_{app_token}

Data lookback window

When you connect a partner in DataWorks for the first time, Adjust pulls data for the last 30 days automatically.

Ad spend data is fixed and corrected on the network's side, and can change over a period of a few days. So, Adjust pulls ad spend data from networks daily for the last 14 days. Additionally, you can request Adjust to refetch and ingest your data.

Example: Adjust pulls ad spend data from Network A on February 16th. We pull data for the previous 14 days, meaning that this pull includes data from February 2nd - 15th.

For Meta and Google, Adjust collects data for the last 7 days only.

For TikTok, Adjust collects data for the last 3 days and the 7th and 14th day prior to the data collection date. Example: For TikTok data collection on July 25, Adjust collects data for:

• The last 3 days: July 24, July 23, July 22
• The 7th day before July 25: July 18
• The 14th day before July 25: July 11

Get started

1. Set up a web app in Adjust, and send your web base URL to Adjust.
   • You do not need to integrate the web SDK in your web app.
2. Connect your partners to Adjust in DataWorks.
3. Create a link associated with the partner you’re working with and want to receive ad spend data from. You can create multiple links if necessary.
   • For self-attributing networks (SANs) that have web partners to measure attribution for web-to-web campaigns, you need to enable the SAN partner for which Adjust collects ad spend.

1. As your campaigns are live, ad spend data will appear in Datascape.