Web-to-web ad spend

You can retrieve aggregated ad spend data for your desktop or browser web campaigns that result in conversions.

Before you begin

Here's what you need to know before getting started.


  • You need to be on the SpendWorks Enterprise or Custom package to get the Web-to-web ad spend solution on your account.

How it works

  1. Adjust receives ad spend information from networks. This data does not include App store ID and Store type.
  2. Using mapping rules, Adjust assigns an App ID and Store type to web campaigns.
    • Store type: web
    • App store id: web_{app_token}

Data lookback window

Ad spend data is fixed and corrected on the network's side, and can change over a period of a few days. So, Adjust pulls ad spend data from networks daily for the last 14 days. Additionally, you can request Adjust to refetch and ingest your data.

Example: Adjust pulls ad spend data from Network A on February 16th. We pull data for the previous 14 days, meaning that this pull includes data from February 2nd - 15th.

Date we collect ad spend forLookback dayDaily collection time
February 15Day 105:00 UTC
Configurable to 01:00 UTC or 10:00 UTC
February 14 - February 9Day 2 - Day 707:00 UTC
February 8 - February 2Day 8 - Day 1409:00 UTC

If you want to optimize your campaigns from the same day, refer to the Same day ad spend solution that is a part of the SpendWorks Core package.

For Meta and Google, Adjust collects data for the last 7 days only.

When you connect a partner in DataWorks for the first time, Adjust automatically pulls data for the last 30 days automatically.

Get started

  1. Set up a web app in Adjust, and send your web base URL to Adjust.
    • You do not need to integrate the web SDK in your web app.
  2. Connect your partners to Adjust in DataWorks.
  3. Create a link associated with the partner you’re working with and want to receive ad spend data from. You can create multiple links if necessary.
    • For self-attributing networks (SANs) that have web partners to measure attribution for web-to-web campaigns, you need to enable the SAN partner for which Adjust collects ad spend.
PartnerCreate a link for 
  • Google
    • Google Ads Display (Web app)
    • Google Ads Search (Web app)
Google Ads
  • Facebook
    • Facebook Web
  • Snapchat
    • Snapchat Web
  1. As your campaigns are live, ad spend data will appear in Datascape.
Custom users in Adjust need to have access to the following to view ad spend data in their reports:
  • The app for which the link, partner or SAN has been configured
  • The network from which ad spend data is pulled