Track MoPub ad revenue
With Adjust's MoPub integration, you can see real-time impression-level revenue data. This helps you optimize your paid UA campaigns with granular and actionable data insights. When linked to your MoPub account, you can send unaggregated, device-level data to your BI or cloud storage system.
Here's what you need to know before getting started.
- Purchase of Adjust's ad revenue package (contact firstname.lastname@example.org for more information)
Adjust offers an SDK-to-SDK integration with MoPub. To use this feature, you first need to download and set up the Adjust SDK for your platform.
This is available in Adjust SDK version 4.18.0+ and MoPub SDK version 5.7.0+.Follow the instructions linked below to get started.
Once you have the Adjust SDK installed and configured, follow the guides linked below to configure ad revenue tracking on your app:
There are two ways to export your ad revenue data:
- Set up real-time callbacks and add the
ad revenuelevel to your callback URL
- Set up CSV uploads and add the
To export user-level ad revenue data, append placeholders to your callback strings or include them in your CSV definition:
|Adjust placeholder||Value delivered|
|Revenue in whole currency units, as reported by the Adjust SDK|
|Revenue in cents, as reported by the Adjust SDK|
|Original ISO 4217 currency code reported by the Adjust SDK|
|Revenue in US dollars|
|Revenue in US cents|
|Revenue in whole currency units, as reported in the Adjust dashboard|
|Number of mobile ads served to end users|
|Ad network that displayed the ad|
|Ad unit that generated the revenue|
|User placement as defined on the platform|
|Mediation platform name|
|Impression-level revenue data (ILRD) as a JSON|