Track MoPub ad revenue
With Adjust's MoPub integration, you can see real-time impression-level revenue data. This helps you optimize your paid UA campaigns with granular and actionable data insights. When linked to your MoPub account, you can send unaggregated, device-level data to your BI or cloud storage system.
Here's what you need to know before getting started.
- Purchase of Adjust's ad revenue package (contact firstname.lastname@example.org for more information)
Adjust offers an SDK to SDK integration with MoPub (available in Adjust SDK version 4.18.0+ and MoPub SDK version 5.7.0+).
For detailed setup instructions, see our developer guides:
There are two ways to export your ad revenue data:
- Set up real-time callbacks and add the
ad revenuelevel to your callback URL
- Set up CSV uploads and add the
Note: MoPub sends one callback per impression and the data is real-time.
To export user-level ad revenue data, append placeholders to your callback strings or include them in your CSV definition:
|Adjust placeholder||Value delivered|
|Revenue in whole currency units, as reported by the Adjust SDK|
|Revenue in cents, as reported by the Adjust SDK|
|Original ISO 4217 currency code reported by the Adjust SDK|
|Revenue in US dollars|
|Revenue in US cents|
|Revenue in whole currency units, as reported in the Adjust dashboard|
|Number of mobile ads served to end users|
|Ad network that displayed the ad|
|Ad unit that generated the revenue|
|User placement as defined on the platform|
|Mediation platform name|
|Impression-level revenue data (ILRD) as a JSON|
Adjust sends device-level ad revenue data through real-time callbacks and CSV uploads. To access individual purchase data directly from your BI system and/or cloud storage solution, follow our export instructions above. Note that your Adjust dashboard only displays aggregated data.