Connected TV measurement

CTV AdVision is Adjust’s all-in-one connected TV measurement solution. CTV AdVision lets you accurately measure, analyze, and optimize CTV campaigns and see how your CTV channels perform compared to other marketing channels. Adjust partners with a large number of CTV industry leaders to provide granular measurement and analysis solutions for all kinds of CTV campaigns (CTV to mobile and CTV to CTV). On top, you can interpret your data quickly using the dedicated CTV AdVision dashboard in Datascape.

With CTV AdVision, you can:

• Broaden your reach with measurable CTV campaigns on major ad-supported streaming platforms.
• Measure the performance of CTV campaigns
• Accelerate your growth
• Improve targeting with insights gained from the CTV AdVision dashboard in Datascape

Overview

The CTV AdVision solution includes the following features:

• CTV to mobile measurement
• CTV to CTV measurement
• QR codes in CTV links
• Visualization of CTV data in the dedicated CTV AdVision dashboard in Datascape
• Flexibility to customize the attribution waterfall

Partner integrations

Adjust offers integration with a wide range of partners for both CTV-mobile and CTV-CTV measuerement. To find out more about any of our partners and how you can work with them, visit our Partner Marketplace.

Adjust offers integrations with the following partners for CTV-mobile measurement:

We also support CTV-CTV measurement on the following platforms:

• Amazon Fire TV
• Android TV
• Google Marketing Platform
• Roku Endemic Media
• Samsung TV
• Vizio