QR code campaigns

Measuring QR code campaigns with Adjust is straightforward and helps you leverage the full power of attribution across all of your marketing channels. Use QR codes to make advertisements directly actionable for end users, from out-of-home offline advertising to TV commercials.

Before you begin

Here's what you need to know before getting started.


How it works

The QR code operates in just the same way as any other ad your users see. A device’s camera reads the QR code like a URL: every time a QR code is scanned and read, it works like a regular link or connected TV link in the device’s default browser.

After a user scans the QR code, Adjust records this as a click, and reports it under the link name. You can then filter your data like other networks.

Use cases

QR codes are a familiar sight and increasingly used in a range of settings, from advertising to online ordering, payments, and more.

Here are a few ways that QR codes can be used in different marketing strategies across verticals.

Out-of-home advertising

Referral campaigns

CTV campaigns