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for Partners

5. Set up callback URLs

A callback (also known as a postback) is an HTTP or HTTPS request between two servers. Adjust triggers a callback immediately after recording a new activity and the callbback for this activity is appended to the engagement the device is attributed to. You can set up callbacks to receive advertising IDs, attribution details, and app data directly to your servers as raw data.

Adjust lets you dynamically attach callback URLs directly to link URLs. This automatically sends a callback when a user attributed to the link triggers an activity a callback URL was appended to the link for.

Encoding tool

The encoding tool helps you to create your callback URL for in-app events and validate errors. The tool lets you enter multiple callback URLs along with your placeholders to automatically create correct, encoded URLs.

When your clients generate the link URL for your network in Campaign Lab, the following callback URLs, as applicable, are automatically appended to the link URL:

Install callback
Session callback
Reattribution callback
Rejected install callback
Rejected reattribution callback

Reach out to integration@adjust.com if the link URL that your client shares with you does not contain these callback URLs.

Callback URLs for in-app events are not appended to the link URL. In this case, you need to use the Encoding tool to append callback URLs to the link URL.

➡️ Last step: 6. Test your callbacks