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Dynamic network integration•4. Set up S2S measurement

4. Set up server-to-server (S2S) measurement

Note:

This type of measurement is optional and only necessary if you plan to use server-to-server integration.

If you do not support third-party redirects, you can send clicks or impressions to Adjust server-to-server (S2S). In the following articles, you can find out how to set up S2S measurement with Adjust for clicks and impressions using different types of advertising identifiers.

Overview

For Adjust to recognize and process server-to-server clicks, you need to show that the click is reported from a server and not a user. You also need to include an advertising ID for attribution purposes, because Adjust can't use probabilistic modeling for server-to-server clicks. The exception to this is Android campaigns, where you can pass a referrer instead.

To help guide you through the different S2S setup processes, use the articles below.