Conversion callbacks

Adjust servers trigger conversion callbacks for reattributions and installs.

The callback parameter for conversion callbacks is conversion_callback.

Important:
If you're using Branded Links or Universal Links, you must prefix the callback parameter with adj_. Use adj_conversion_callback for the conversion_callback parameter.
Note:
Only partners with a dynamic integration can use conversion callbacks.

Recommended placeholders

PlaceholderDescriptionExample
{activity_kind}Type of user activityInstall; reattribution; session; event
{created_at}Activity timestamp1404214665
Note:
If placeholder data is not available, it will be dropped from the callback.

Conversion callback example

Tip:
If you have not integrated with Campaign Lab, use the Encoding tool to encode your callbacks and generate the final encoded URL. If you have any questions, contact us at integration@adjust.com.
Callback URL with placeholdersUnencoded (Do not use as is)
Callback URL populated with values
https://mynetworkserver.com/mobile_attribution?gps_adid={gps_adid}&idfa={idfa}&tracker_name={tracker_name}&app_name={app_name}&activity_kind={activity_kind}&created_at={created_at}