Help Center
14/3/2025 | https://help.adjust.com
Record S2S impressions with probabilistic modeling
Probabilistic modeling is Adjust's secondary attribution method, and uses machine learning to support a statistical approach to measurement.
When you send certain information to Adjust with an S2S request, Adjust can use this to attribute impressions using probabilistic modeling. Below is a table of the parameters you should send to Adjust.
If you have any questions around the user_agent
and how to test it, please reach out to integration@adjust.com.
Important:
user_agent
is missing from an S2S impression, Adjust does not use probabilistic modeling for attribution. However, the impression is still counted in Datascape.Parameter | Example value |
---|---|
user_agent | Mozilla%2F5.0+%28Linux%3B+U%3B+Android+4.4.2... |
ip_address | 8.8.8.8 |