Record S2S impressions with probabilistic modeling

Probabilistic modeling is Adjust's secondary attribution method, and uses machine learning to support a statistical approach to measurement.

When you send certain information to Adjust with an S2S request, Adjust can use this to attribute impressions using probabilistic modeling. Below is a table of the parameters you should send to Adjust.

If you have any questions around the user_agent and how to test it, please reach out to integration@adjust.com.

Important:
If the user_agent is missing from an S2S impression, Adjust does not use probabilistic modeling for attribution. However, the impression is still counted in Datascape.
ParameterExample value
user_agentMozilla%2F5.0+%28Linux%3B+U%3B+Android+4.4.2...
ip_address8.8.8.8