We constantly publish updates to our documentation, which may not yet be available in your language. For the most current information, use the English version.

for Marketers

ATT & SKAN solutions•SKAN Basics

SKAN Basics

Given the ever evolving world of SKAdNetwork and the soon to be added Ad Attribution Kit, this section has dedicated pages to explaining in more detail how each framework functions and the different elements that you will see reflected in our Conversion Hub when you complete your conversion value mappings.

Our goal is that our Conversion Hub and universal mapping approach creates a simplified process for our clients and removes the complexities of understanding each frameworks details; however, should you be curious and want a deeper level of understanding then these pages are for you.

SKAN Basics

SKAN 3

SKAN 4