Conversion Hub
Adjust's Conversion Hub is your one-stop-shop for creating conversion value mappings - made even easier with our universal mapping. Whether you're an experienced SKAdNetwork professional or just starting out, Conversion Hub gives you all the tools you need to get the most out of your SKAdNetwork campaigns.
- Different setup models available to suit your experience with SKAdNetwork
- Leverage Adjust's predicted learning models to suggest a mapping that fits your app
- Set up conversion value (CV) mappings that align with your measurement goals
Overview
What is universal mapping?
One solution that allows you to configure SKAN 3 and SKAN 4 under one mapping. Our system will collect all requirements and code your conversion values across both versions of SKAN and use the correct version depending on the user's device and media partner's compatibility.
Inputs required
In order to accommodate both versions of SKAN you will have to map your Fine conversion values, and Coarse conversion values and set the in-app events measurement windows. If you are new to these concepts you can read more about them here.
Fine conversion value mapping
This is the most granular information you can receive about your users. You can use 6 bits mode or 63 conversion values mode to collect post-install event data for the acquired installs.
Coarse conversion value mapping
This is a less granular insight into your users’ behavior after an install and is limited to 3 in-app events/activity.
Measurement windows
Unlike traditional MMP reporting, SKAN post-install activity can be measured only for a limited period of time ranging from 24hrs to 35 days. The default periods can be changed, but it’s recommended to keep the default windows determined by Apple.
Get started
We offer two methods Smart Setup or Advanced. If you are new to SKAN we recommend you follow the Smart setup, The advanced version is something that you might want to move to once you get a better understanding of SKAN measurement and reporting, which is a very different way of measuring your campaign's performance from traditional attribution methods. However, even if you use Smart setup refer to our 6 bits mode or 63 conversion values mode pages for tips and recommendations.