Custom metrics

Custom metrics enable you to tailor your aggregated reports to suit your needs. Specify what information you want to get out of a metric and let us build it for you. You can access your custom metrics in Datascape.

Growth solution:

Custom metrics are available as a Growth Solution. Reach out to your Adjust representative or sales@adjust.com for information about how to get this on your package.

Requirements

  • You need to provide the following information to your Technical Account Manager:
    • The name of the metric.
    • The format of the data:
      • Integer – a whole number (e.g. 1, 10).
      • Float – a number with a decimal place (e.g. 1.4, 20.5).
      • Percent – a percentage out of 100 (e.g. 80, 75).
      • Money – a monetary value with a decimal place (e.g. 10.50, 9.55).
    • Whether the metric is for cohorted data.
    • The data you want this metric to return.

How does it work?

Adjust can create an unlimited number of custom metrics based on your aggregated data. You can specify these metrics according to your reporting needs.

Note:
If you want Adjust to create a new cohorted metric, you can only use cohorted metrics as your data sources.

You can use any metrics from our metrics glossary, events, and other custom metrics to create new custom metrics. Create mathematical formulae with these metrics to create your custom metrics. Adjust supports the following mathematical operations:

  • Addition
  • Subtraction
  • Division
  • Multiplication

Your Technical Account Manager can help you define your formula. Once the metric is available, you can see it in Control Center and use it in your reports.

Tip:
Contact your TAM if you need more complex formulae, tailored metrics, or to use external files.