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Datascape dimensions
Dimensions are filters that allow you to group and organize report data based on specific attributes, such as date, country, or app name. By applying dimensions, you can tailor your reports to conveniently group related information together.
Dimensions are available in both Datascape and queries to the Report Service API, offering flexibility in how you access and filter data. Whether you're exploring data visually in Datascape or using dimensions as query parameters in the API, you can easily refine your reports to suit your needs.
App dimensions
| Dimension | Description | API slug |
|---|---|---|
| App | App name. | app |
| App token | App token created while setting up a new app in Adjust. | app_token |
| App store ID | Your unique app ID for your app on each app store. | store_id |
| App store type | Type of app store. | store_type |
| Currency | App currency that you selected for reporting. | currency |
| Country | Country where your users are. | country |
Attribution dimensions
| Dimension | Description | API slug |
|---|---|---|
| Network (Attribution) | Link name. | network |
| Campaign (Attribution) | Campaign name and campaign ID. This is the link sub-level 1. | campaign |
| Adgroup (Attribution) | Adgroup name and adgroup ID. This is the link sub-level 2. | adgroup |
| Creative (Attribution) | Creative name and creative ID. This is the link sub-level 3. | creative |
Channel dimensions
| Dimension | Description | API slug |
|---|---|---|
| Partner | Partner name in Adjust. To be replaced by Channel. | partner_name |
| Channel | Channel name in Adjust. | channel |
| Campaign name | Campaign name from the network. | campaign_network |
| Campaign ID | Campaign ID from the network. | campaign_id_network |
| Adgroup name | Adgroup name from the network. | adgroup_network |
| Adgroup ID | Adgroup ID from the network. | adgroup_id_network |
| Source name | Name of the app where the ad was placed. | source_network |
| Source ID | ID of the app where the ad was placed. | source_id_network |
| Ad name | Creative name from the network. | creative_network |
| Ad ID | Creative ID from the network. | creative_id_network |
Unknown channels
A channel is the aggregate of your partner-level and network-level links. Adjust uses this aggregate to make sure you always have clear reporting data with no unknown source listed.
Adjust displays unknown when it can't populate the network dimension. This occurs if:
- Ad spend partners don't send a network name in their campaign data, such as when the partner has multiple networks.
- You run a campaign using a link that isn't linked to a specific partner.
When you use the Channel dimension, Adjust uses the following logic to ensure you always have data populating in your reports.
| Partner-level links | Network-level links | Channel Dimension |
|---|---|---|
| Off-Facebook Installs | ||
| Facebook Installs | ||
| Facebook Messenger Installs | ||
| Instagram Installs | ||
| TikTok | TikTok | TikTok |
| IronSource | IronSource | IronSource |
| unknown | Organic | Organic |
| unknown | Emails | Emails |
| unknown | Unknown Devices | Unknown Devices |
| unknown | Influencer XYZ | Influencer XYZ |
Time dimensions
Tip:
When querying the Report Service API, you can add a format_date=false query parameter to return dates in ISO format.
| Dimension | Description | API slug |
|---|---|---|
| Year (Date) | Distribution of data by year. | year |
| Quarter (Date) | Distribution of data by quarter. | quarter |
| Month (Date) | Distribution of data by month. | date |
| Week (Date) | Distribution of data by week. | week |
| Day (Date) | Distribution of data by day. | day |
| Hour | Distribution of data by hour. Only fetches data if the selected time period filter is set to Last 7 days or less. | hour |
SKAN Crowd Anonymity dimensions
| Dimension | Description | API slug |
|---|---|---|
| App | App ID. | app_token |
| Channel | Channel name in Adjust. | channel |
| Campaign ID | Campaign ID from the network. | campaign_id_network |
| Crowd anonymity tier | Data tier determined by the crowd size associated with the app or domain displaying the ad, the advertised app, and the hierarchical source identifier the ad network provides: 0, 1, 2, and 3. | crowd_anonymity_tier |
| Crowd anonymity tier name | The name of the data tier of crowd anonymity. | crowd_anonymity_tier_name |
Subscription dimensions
| Dimension | Description | API slug |
|---|---|---|
| Product ID | The unique identifier of the subscription product in your app.
| product_id |
Assisting dimensions
| Dimension | Description | API slug |
|---|---|---|
| Assisting network | A network that served an ad that was considered for, but not awarded, the final attribution. | assisting_network |
| Assisting campaign | A campaign which provided engagements that were considered but not awarded the final attribution. | assisting_campaign |
| Assisting adgroup | An adgroup which provided engagements that were considered but not awarded the final attribution. | assisting_adgroup |
| Assisting creative | A creative which provided engagements that were considered but not awarded the final attribution. | assisting_creative |
| Assisting channel | A channel that served an ad that was considered for, but not awarded, the final attribution. | assisting_channel |
| Assisting partner | A partner that served an ad that was considered for, but not awarded, the final attribution. | assisting_partner |
| Assisting partner ID | The ID of the partner that served an ad that was considered for, but not awarded, the final attribution. | assisting_partner_id |
| Assisting partner name | The name of the partner that served an ad that was considered for, but not awarded, the final attribution. | assisting_partner_name |
| Assisting link token | The link token of a link that was placed behind an ad that was considered for, but not awarded, the final attribution. | assisting_tracker_token |