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for Marketers

Datascape dimensions

Use Datascape dimensions to analyze your data. Get a quick overview of the dimensions through our dashboards, and use our report builder to drill down into the dimensions that matter most to you.

App dimensions

Dimension	Description
App	App name.
App token	App token created while setting up a new app in Adjust.
App store ID	Your unique app ID for your app on each app store.
App store type	Type of app store.
Currency	App currency that you selected for reporting.
Country	Country where your users are.

Attribution dimensions

Dimension	Description
Network (Attribution)	Link name.
Campaign (Attribution)	Campaign name and campaign ID. This is the link sub-level 1.
Adgroup (Attribution)	Adgroup name and adgroup ID. This is the link sub-level 2.
Creative (Attribution)	Creative name and creative ID. This is the link sub-level 3.

What is a channel in Adjust?

Your channel is the aggregate of your partner-level and network-level links. In Adjust, we use this aggregate to make sure you always have clear reporting data with no unknown source listed.

Why might my data show unknown?

Since some ad spend partners do not send a network name in their campaign data, Adjust cannot populate the network dimension. In these cases, such as when a partner has multiple networks, Adjust displays unknown. Similarly, when you run a campaign using a link that is not linked to a specific partner, your data reports as unknown if you use the partner dimension.

By using the channel dimension, Adjust uses the following logic to ensure you always have data populating in your reports.

Partner-level links	Network-level links	Channel Dimension
Facebook	Off-Facebook Installs	Facebook
Facebook	Facebook Installs	Facebook
Facebook	Facebook Messenger Installs	Facebook
Facebook	Instagram Installs	Facebook
TikTok	TikTok	TikTok
IronSource	IronSource	IronSource
unknown	Organic	Organic
unknown	Emails	Emails
unknown	Unknown Devices	Unknowns Devices
unknown	Influencer XYZ	Influencer XYZ

Dimension	Description
Partner	Partner name in Adjust. To be replaced by Channel.
Channel	Channel name in Adjust.
Campaign name	Campaign name from the network.
Campaign ID	Campaign ID from the network.
Adgroup name	Adgroup name from the network.
Adgroup ID	Adgroup ID from the network.
Source name	Name of the app where the ad was placed.
Source ID	ID of the app where the ad was placed.
Ad name	Creative name from the network.
Ad ID	Creative ID from the network.

Time dimensions

Dimension	Description
Date (Year)	Distribution of data by year.
Date (Quarter)	Distribution of data by quarter.
Date (Month)	Distribution of data by month.
Date (Week)	Distribution of data by week.
Date (Day)	Distribution of data by day.

Assisting dimensions

Dimension	Description
Assisting network	A network that served an ad that was considered for, but not awarded, the final attribution.
Assisting campaign	A campaign which provided engagements that were considered but not awarded the final attribution.
Assisting adgroup	An adgroup which provided engagements that were considered but not awarded the final attribution.
Assisting creative	A creative which provided engagements that were considered but not awarded the final attribution.
Assisting channel	A channel that served an ad that was considered for, but not awarded, the final attribution.
Assisting partner	A partner that served an ad that was considered for, but not awarded, the final attribution.
Assisting partner ID	The ID of the partner that served an ad that was considered for, but not awarded, the final attribution.
Assisting partner name	The name of the partner that served an ad that was considered for, but not awarded, the final attribution.
Assisting link token	The link token of a link that was placed behind an ad that was considered for, but not awarded, the final attribution.

Additional dimensions

Not all dimensions are available in Datascape for visual reporting. Instead, they are available for granular data analysis with the Report Service API.

For a full list of dimensions availabe with the API, use our Reports endpoint dimensions breakdown.