Track campaigns on Android TV

With the Adjust SDK you can set up tracking for campaigns run on Android TVs that drive installs of your connected TV (CTV) app. This lets you measure the success of your connected TV ads and their role in driving your CTV app adoption.

Here, you can learn how to get set up to start tracking your campaigns, and how to manage your apps in the classic dashboard.

Set up your CTV app

Before you can begin tracking your campaigns on Android TV, you first need to add your app to Adjust and integrate the Adjust SDK.

1. Add your CTV app to the classic dashboard

A screen recording of how to add a new CTV app to the Adjust dashboard.

To add your Android TV app to the Adjust classic dashboard, follow these steps.

  1. Select + NEW APP.
  2. Select Connected TV APP.
  3. Enter the app name.
  4. Select the Android platform.
  5. Enter the App ID. Learn more.
  6. Select your reporting currency.
  7. Select CREATE APP.

Great job, you can now see your CTV app on the dashboard. Use the Mobile and Connected TV labels to switch your view between app types.

2. Share your app token for allowlisting

Your app token uniquely identifies your app within Adjust. To support CTV tracking with Android TV, it needs to be allowlisted in the Adjust backend. You will also need it when integrating the Adjust SDK into your app.

To find and copy your app token:

  1. Find your app and select your app options caret (^).
  2. Select All Settings.
  3. Select Show App Details (if app token is hidden).
  4. Select Copy (clipboard icon) located on the right-hand side.

Find your app and select the app option caret (^).


Now contact your Technical Account Manager or and request to allowlist your app token.

3. Integrate the Adjust SDK

When you integrate the Adjust SDK into your CTV app, you will need your app token. To find your CTV app token, follow these steps in the Adjust dashboard.

  1. Find your app and select your app options caret (^).
  2. Select All Settings.
  3. Select Show App Details (if the app token is hidden).
  4. Copy your app token.

Next, follow the guides below to set up the Adjust SDK for your app.

⚙️ iOS - make sure to complete all instructions for tvOS

⚙️ Android

4. Create a tracker for your app

Create a tracker URL for your CTV app in the Adjust dashboard. Give it an easily identifiable name, for example, “Android TV”.

  1. Find your app and select your app options caret (^).
  2. Select Tracker URLs.
  3. Select NEW TRACKER.
  4. Enter a tracker name.
  5. Optional: Select a network.
  6. Select QUICK CREATE.

5. Set your tracker as the default in the SDK

Make the newly created tracker the Adjust SDK’s default tracker in your app. To do this, follow the steps in the “Pre-installed trackers” guide for your platform:

📖 iOS / Android

Be sure to replace {TrackerToken} in the Adjust SDK with the token from the tracker you created in step 2.

Your tracker token is a unique identifying string containing six or more alphanumeric characters appearing at the end of your tracker URL. In the example below, the tracker token is abc123.

Example top-level tracker: