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for Marketers

Network revenue S2S connections

If you measure ad revenue yourself, you can share this data server-to-server (S2S) to view it with all of your other metrics recorded by Adjust. This gives you a complete overview of your campaign performance, letting you calculate your users’ lifetime value (LTV) and optimize your campaign Return on Ad Spend (ROAS) or Return on Investment (ROI).

Growth solution:

Ad Revenue is available as an Adjust Growth Solution. To get Ad Revenue on your account, contact sales@adjust.com.

Solution benefits

Use this solution if you measure ad revenue with a mediation platform that doesn't have an integration with Adjust.

Get started

Set up an app in AppView.
Set up S2S security to guarantee the security of your S2S ad revenue and protect against spoofed requests.
Append the required parameters to the https://s2s.adjust.com/ad_revenue endpoint to send the S2S ad revenue request to Adjust. Ensure that you send this to Adjust within 28 days after the ad was served to the user. You can set up one of the following request types:
- GET with URL parameters
- POST with URL parameters (no body)
- POST with body parameters as Content-Type application/x-www-form-urlencoded
Ad revenue data will appear in Datascape.