Ad revenue reporting

See your mobile ad revenue and user lifetime value (LTV) with Adjust’s ad revenue integrations.

Adjust currently offers ad revenue integrations with the following partners:

To track ad revenue and access user-level data, follow the instructions for your integration. Here, you’ll learn how to find your ad revenue metrics in the Adjust dashboard and export your data.

Before you begin

Here’s what you need to know before getting started.

Availability

Admins and users with revenue data access.
Adjust’s Ad Revenue package.

Helpful information

To get the Ad Revenue package, contact sales@adjust.com.

View your ad revenue data

Aggregated ad revenue metrics appear in your dashboard Deliverables and Cohorts.

To view your ad revenue in Adjust, follow these steps.

Find your app and select your app options caret (^).
Select Statistics.

Note:

When a platform sends ad revenue data from a device we haven't tracked installs from, we cannot match that data to a device ID. This can happen if you switch your tracking to Adjust from another provider, without first importing devices. In these cases, ad revenue data is displayed against a tracker called "Unknown Devices".

Ad revenue KPIs

The Ad Revenue package adds the following KPIs to your Deliverables view:

Ad Impressions: the total number of ads served to end-users.
Ad Revenue: the total revenue paid to publishers for serving in-app ads.
Ad Revenue per Mille Impressions (Ad RPM): your ad revenue per thousand impressions.

You can also see the following Ad Revenue Cohort KPIs in Cohorts:

Ad Revenue
Ad Revenue Total
Ad RPM
All Revenue (in-app + ad revenue)
All Revenue Total
All Revenue per User

KPIs are critical for measuring campaign success. To add or remove KPIs from your view, select Filter (funnel icon) > Column Selection.

Filter ad revenue KPIs by source

In your Adjust Dashboard, you can filter your ad revenue KPIs by source. This means you can clearly define which source or partner is providing your ad revenue data. This filter applies to all Statistics tabs in the dashboard. This includes:

Deliverables
Cohorts
Cost
Fraud

You can filter by more than one ad_revenue_source. This provides greater flexibility in your ad revenue data analysis.

The following KPIs are available in the dashboard to filter your ad revenue data by source:

Ad revenue KPI source	Description
`all`	Ad Revenue for all sources, including unknown sources.
`unknown`	Ad revenue from unknown sources.
`admob`	AdMob ad revenue.
`admost`	AdMost ad revenue.
`applovin_max`	AppLovin MAX ad revenue.
`applovin_max_fb_only`	AppLovin MAX ad revenue with only Facebook bidding data.
`applovin_max_sdk`	AppLovin MAX SDK ad revenue.
`facebook`	Facebook ad revenue.
`ironsource`	ironSource ad revenue.
`ironsource_sdk`	ironSource SDK ad revenue.
`mopub`	MoPub Ad Revenue.
`s2s`	Server-to-server reported Ad Revenue.

Note:

If no source is selected, the dashboard displays your ad revenue data for all sources.

Export ad revenue data

Availability

Admins and users with revenue data access.
Business (or higher) pricing plan.

Requirements

A server/BI system or cloud storage solution.

You can send unaggregated, device-level data to your servers / BI system (through real-time callbacks) or cloud storage solution (with CSV uploads).

The {ad_mediation_platform} placeholder indicates the mediation platform (monetized by any number of ad networks) from which Adjust fetches ad revenue data and makes it available for your use. It returns the following values in your raw data export:

mopub
admob_sdk
publisher (server-to-server)
applovin
ironSource

admost
fban (Facebook ad revenue)
ironsource_sdk
applovin_max_sdk
applovin_max_fb_only

You can follow more specific data export instructions for your integration using the appropriate ad revenue partner article: AdMob, AppLovin MAX, ironSource and Mopub.