Ad revenue reporting

See your mobile ad revenue and user lifetime value (LTV) with Adjust’s ad revenue integrations. 

Adjust currently offers ad revenue integrations with the following partners:

To track ad revenue and access user-level data, follow the instructions for your integration. Here, you’ll learn how to find your ad revenue metrics in the Adjust dashboard and export your data.

Before you begin

Here’s what you need to know before getting started.


  • Admins and users with revenue data access.
  • Adjust’s Ad Revenue package.

Helpful information

View your ad revenue data

Aggregated ad revenue metrics appear in your dashboard Deliverables and Cohorts.  

To view your ad revenue in Adjust, follow these steps.

  1. Find your app and select your app options caret (^).
  2. Select Statistics.
When a platform sends ad revenue data from a device we haven't tracked installs from, we cannot match that data to a device ID. This can happen if you switch your tracking to Adjust from another provider, without first importing devices. In these cases, ad revenue data is displayed against a tracker called "Unknown Devices".  

Ad revenue reporting and opt-out users

Ad revenue reporting for users who opt-out of third-party tracking varies by implementation. Expand a section below to view more details.

Learn more about accepted advertising and device identifiers here.

SDK-to-SDK integration

API integration - iOS

API integration - Android

S2S ad revenue

Partner callbacks

Adjust strongly recommends using an SDK-to-SDK integration for collecting ad revenue data for the following reasons.

  • An SDK-to-SDK integration provides ad revenue data in real time. API integration has at least a 24-hour delay.
  • An SDK-to-SDK integration is a requirement to use SKAdNetwork conversion value management based on ad revenue. This is due to Apple's requirement that you must set SKAdNetwork conversion values within a certain time frame after install, and the fact that ad revenue API integration has a delay when providing the data.
  • The Adjust SDK can collect ad revenue for all users, regardless of which device IDs are available.
  • The Adjust SDK can collect ad revenue for all users, without matching discrepancies. With the API integration, there is a portion of ad revenue data that we receive that we cannot attribute to devices our SDK has tracked. This happens for "Unknown Devices".

Ad revenue KPIs

The Ad Revenue package adds the following KPIs to your Deliverables view:

  • Ad Impressions: the total number of ads served to end-users.
  • Ad Revenue: the total revenue paid to publishers for serving in-app ads.
  • Ad Revenue per Mille Impressions (Ad RPM): your ad revenue per thousand impressions.  

You can also see the following Ad Revenue Cohort KPIs in Cohorts:

  • Ad Revenue
  • Ad Revenue Total
  • Ad RPM 
  • All Revenue (in-app + ad revenue)
  • All Revenue Total
  • All Revenue per User

KPIs are critical for measuring campaign success. To add or remove KPIs from your view, select Filter (funnel icon) > Column Selection.

Filter ad revenue KPIs by source

In your Adjust Dashboard, you can filter your ad revenue KPIs by source. This means you can clearly define which source or partner is providing your ad revenue data. This filter applies to all Statistics tabs in the dashboard. This includes:

  • Deliverables
  • Cohorts
  • Ad Spend
  • Fraud

You can filter by more than one ad_revenue_source. This provides greater flexibility in your ad revenue data analysis.

The following KPIs are available in the dashboard to filter your ad revenue data by source:

Ad revenue KPI sourceDescription
allAd Revenue for all sources, including unknown sources.
unknownAd revenue from unknown sources.
admobAdMob ad revenue.
admostAdMost ad revenue.
applovin_maxAppLovin MAX ad revenue.
applovin_max_fb_onlyAppLovin MAX ad revenue with only Facebook bidding data.
applovin_max_sdkAppLovin MAX SDK ad revenue.
facebookFacebook ad revenue.
ironsourceironSource ad revenue.
ironsource_sdkironSource SDK ad revenue.
mopubMoPub Ad Revenue.
s2sServer-to-server reported Ad Revenue.
If no source is selected, the dashboard displays your ad revenue data for all sources.

Export ad revenue data


  • Admins and users with revenue data access.
  • Business (or higher) pricing plan.


  • A server/BI system or cloud storage solution.

You can send unaggregated, device-level data to your servers / BI system (through real-time callbacks) or cloud storage solution (with CSV uploads).

The {ad_mediation_platform} placeholder indicates the mediation platform (monetized by any number of ad networks) from which Adjust fetches ad revenue data and makes it available for your use. It returns the following values in your raw data export:

  • mopub
  • admob_sdk
  • publisher (server-to-server)
  • applovin
  • ironSource
  • admost
  • fban (Facebook ad revenue)
  • ironsource_sdk
  • applovin_max_sdk
  • applovin_max_fb_only

You can follow more specific data export instructions for your integration using the appropriate ad revenue partner article: AdMob, AppLovin MAXironSource and Mopub.