Basic event setup

Event tracking lets you track user activity. This can include registration, login, or purchase events. Basic event data offers you insight into your conversion chain, highlights user journeys, and reveals opportunities for app development. 

Use our basic setup instructions to track your events in Adjust. When you're finished, move onto advanced event setup to customize your integration.

Before you begin

Here’s what you need to know before getting started.

Helpful information

  • Adjust already tracks the following activities, so you don’t need to create events for them:
    • Installs
    • Clicks
    • Impressions
    • Sessions
    • Reattributions
  • Adjust processes up to 1 MB of data for each event, so you always receive the information that you need. 

Create an event token

Adjust uses unique IDs, called event tokens, to track your events. To create an event token, follow these steps:

  1. Find your app in the dashboard and select your app options caret (^).
  2. Select All Settings > Events.
  3. Find the CREATE NEW EVENT label at the bottom of the module and enter your event name.
  4. Select CREATE.

Finished! Now that you've created your event tokens, you can continue your setup. 

Set up event tracking

Now that you’ve created your event tokens, you can set up event tracking. Adjust tracks events in two ways:

Both methods are equally effective, but SDK tracking can require more developer time since changes must be made directly in the code. No matter which option you use, always consult your app developers early in the integration process.

Track events with the Adjust SDK

Next, you need to set up event tracking in the Adjust SDK. Follow the instructions for your platform linked below.

📖 Instructions

Track server-to-server events

Server-to-server (S2S) event tracking lets you track events that happen in and outside your app. This method also reduces the amount of code in your Adjust SDK.