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Pulse is a flexible monitoring and alerting system you can use to design, create, and customize metric alerts and connection alerts based on your needs. Pulse saves you time and resources on the following tasks:
Looking for anomalies or discrepancies in data
Measuring campaign performance
Sharing results and insights with stakeholders and teams
Avoid reporting problems for campaigns working with expired accounts.
Growth Manager Arlo is responsible for marketing campaigns across many apps and regions. They are trying to grow specific regions’ retention rates, but are spending too much time looking for trends before working on key optimization tasks.
THE SOLUTION
Arlo sets up daily Pulse alerts for when campaigns hit specific targets, so they can quickly shift budget to the highest performing campaigns and creatives.
THE RESULTS
Arlo is notified when marketing efforts are reaching their goals, and can take action. In the meantime they are able to focus their energies on implementing other campaigns.
Catching data anomalies
THE CHALLENGE
Digital Marketing Coordinator Samia spends an hour looking for data anomalies every day, to be sure campaigns are running smoothly and there are no bugs or issues to fix. They need to find ways to be more efficient and spend less time on redundant tasks.
THE SOLUTION
Samia sets up a series of Pulse alerts that run every day at 8:00am, so they will be emailed if any of their campaigns’ KPIs have decreased by 50% or more.
THE RESULTS
Samia is notified on the (infrequent) days that their campaigns have had a significant drop in activity, and can focus the rest of their mornings on more important strategic work.