Google Ads integration

With Adjust's SKAdNetwork integration with Google Ads, Adjust can retrieve and report your Google App Campaign for Install (ACI) SKAdNetwork performance. To learn more about Google's Reporting API SKAdNetwork support, check Google's guidelines or reach out to your Google Ads representative.

Before you begin

To receive SKAdNetwork reporting data, Adjust uses your Google Ads account credentials to make requests to the Google Reporting API. This means you need to link your Google Ads account to Adjust:

Connections
Classic dashboard
Note:
Google always reports their SKAD conversions based on ad interaction time. For example: click time.

SKAdNetwork install reporting

To receive SKAdNetwork reporting data, Adjust uses your Google Ads account credentials to make requests to the Google Ads API. Ensure you have linked your Google Ads account to Adjust under DataWorks.

Important:
When you add your Google Ads account in DataWorks, Adjust also pulls Google ad spend data alongside your SKAdNetwork data. Currently, there is no way to turn this off.

Google Ads does not send Adjust the full SKAdNetwork install payload, meaning that some datapoints are not available in your aggregated reporting or raw data.

Use these links to see exactly what data you can and cannot see from your Google Ads SKAdNetwork campaign reporting.