SKAdNetwork TikTok For Business integration

With Adjust's SKAdNetwork integration with TikTok, you can use the Adjust SDK to manage conversion values in your app and optimize TikTok SKAN 3 and 4 campaigns based on Adjust events. Here, you'll find out how to share your conversion value mapping with TikTok for optimization.

Share your conversion value mapping with TikTok

1. Enable data sharing with TikTok

You first need to make sure that you have set up TikTok For Business SAN as a partner in Campaign Lab. To do this in the dashboard:

1. Navigate to Campaign Lab.
2. Select + New partner.
3. Search and select TikTok For Business SAN.
4. In the App selection screen, choose your app, and select Next.
5. Turn on the Enabled toggle.
6. (Optional, but recommended) Enter your TikTok App ID.

2. Map your events

To share your conversion value mapping with TikTok, you need to make sure you have mapped your Adjust events to standard TikTok events in the Adjust dashboard.

1. Navigate to the Data sharing tab.
2. Find the app you are working with, and select Edit settings.
3. Under Map your events, select + Map event.
4. In the Adjust event list, select the Adjust event that you want to share with TikTok.
5. In the Partner event list, select an applicable TikTok event, or enter a custom event name.
6. Select Apply.

For more information about setting up event mapping with TikTok, use our dedicated TikTok For Business SAN integration guide.

3. Set up conversion value mappings

Use the Conversion Hub to set up conversion value mappings. Adjust offers two setups you can use, depending upon your experience with SKAN campaigns.

• Smart setup
• Advanced setup

The Advanced setup model enables you to map data to all 63 conversion values. This approach gives you greater flexibility when configuring your SKAdNetwork campaigns.

You can measure the following information using the Advanced setup model:

Example TikTok postback

{
  version":"3.0",
  "ad-network-id":"mj797d8u6f.skadnetwork",
  "campaign-id":8,
  "transaction-id":"11111111-2222-3333-4444-555555555555",
  "app-id":1111111111,
  "attribution-signature":"xxxxxx",
  "redownload":false,
  "source-app-id":2222222222,
  "fidelity-type":1,
  "conversion-value":9,
  "did-win":true,
  "adjust-campaign":"My campaign Name",
  "adjust-campaign-id":"12345678",
  "adjust-adgroup":"My Adgroup Name",
  "adjust-adgroup-id":"567890",
  timestamp":1699275142
  }