App Store custom product pages

Apple lets you create multiple versions of an app's App Store product page. These are known as custom product pages and they give marketers the flexibility to promote different app features depending on the target users. Using custom product pages, you can redirect users from different ads to the most relevant App Store product page for your app.

Availability

• Custom product pages are only available on iOS 15+.

Measure custom product page performance

You can measure custom product page performance with Adjust in the following ways.

Use a redirect parameter

The platform-specific redirect parameter redirect_ios lets you send your users to a specific App Store page. In the example below, {your_cpp_unique_url} references the custom product page URL in an encoded format.

Example: https://app.adjust.com/abc123?redirect_ios={your_cpp_unique_url}

Use campaign-level parameters or dynamic callback parameters

With campaign-level parameters (campaign, adgroup, creative) or dynamic callback parameters, you can measure the performance of different custom product pages per campaign.

• Campaign-level parameters: When you use a campaign-level parameter to measure a custom product page, you see data reported in Datascape under that dimension. Using a campaign-level parameter means you cannot use this parameter to pass other types of information, such as campaign name, publisher ID, or creative ID.

• Dynamic callback parameters: With dynamic callback parameters you can pass custom parameters on an engagement, giving you more options over the information you receive. Data received via dynamic callback parameters is only available in your raw data reports (real-time callbacks or CSV uploads) and not in Datascape.

For Apple Search Ads: use the iAD placeholder

If you are running a campaign with Apple Search Ads, you can use the {iad_ad_id} placeholder. This placeholder lets you share the AdId from the Apple Ads API response.

Add this placeholder to your raw data setup to analyze your Apple Search Ads performance by custom product page in your BI system. Adjust partners also have access to this placeholder.

When running your campaign with Apple Search Ads, there is a limit of 10 ad variations in an adgroup. You can only run one variation at a time alongside the default.

Breakdown of different Apple IDs