Behavior of legacy iOS placeholders and metrics

Changes to Limit Ad Tracking (LAT) KPI

Apple deprecated the Limit Ad Tracking (LAT) setting after release of iOS 14. If you are using a version of the Adjust SDK which does not support iOS 14, Adjust sets the LAT value based on whether the IDFA is present. If the IDFA is a string of zeroes, LAT is considered ON.

Adjust changed the behavior of the Limit Ad Tracking (LAT) KPI to assist you until you start using the {att_status} placeholder in your raw data exports and attribution callbacks. You will see this change only if you update to the supported SDK version and for your iOS 14.5+ users.

The LAT KPI is filled using the following behavior:

  • Counts 1 if att_status is restricted, denied, or not determined.
  • Counts 0 if att_status is authorized.

For iOS 14.0-14.4 users

Changes to {tracking_enabled} and {tracking_limited}

Adjust changed the behavior of the {tracking_enabled} and {tracking_limited} placeholders to assist you until you start using the {att_status} placeholder in your raw data exports and attribution callbacks. You will see this change only if you update to the supported SDK version and for your iOS 14.5+ users.

PlaceholderBehaviour
{tracking_enabled}
  • Returns 1 if the user opt-in status is authorized.
  • Returns 0 if the user opt-in status is denied, not determined, or restricted.
{tracking_limited}
  • Returns 1 if the user opt-in status is denied, not determined, or restricted.
  • Returns 0 if the user opt-in status is authorized.

For iOS 14.0-14.4 users