Set up a campaign for PC games

With Adjust, you can set up campaigns for your PC games. When you set up a campaign with Adjust, you can make data-driven decisions, improve your ROI, and optimize your game’s marketing efforts for better results. Use Adjust's CampaignLab to set up your campaign.

This article describes the process to set up a campaign. Generate links by adding a network or by creating custom links. To learn more about other setups such as QR codes, user referrals, and Self-attributing network setup, visit Adjust campaign setup.

Before you begin

Here's what you need to know before getting started.

Requirements

  • Admin, Editor, or Custom Editor permissions
    • You can set up your ad networks, custom links, and smart banners after you have added an app.
  • You need to have at least one app set up using the Windows platform. To learn how to set up an app, visit Set up your PC app.

Add a network

Set up your ad networks to receive data for your campaigns, your game's app installs, and in-app data measured by Adjust.

With this end-to-end setup, you can:

  • Create links associated with your ad network for your app
  • Enable data sharing
  • Set attribution settings at the link level

The steps that you need to follow to set up your ad network depend on the network that you select. To get started with setting up your ad network, follow these steps.

  1. Under Campaign Lab, select Partners.
  2. Select New partner.
  3. In the Partner selection screen, choose the ad network that you want to set up.
  4. In the App selection screen, choose the game app for which you want to create the link.
  5. (Optional) In the Data sharing screen, configure the integration between your network and Adjust, and choose data sharing options.
    • You will skip this step if you've already configured data sharing for the network and you're creating multiple links for a game.
  6. In the Link structure screen, do the following:
    • If you're running campaigns with partners that support cross-device measurement, choose the use case of your link.
    • Provide the link name, and review the default link structure parameters provided by the network and update the values, if needed. If you're creating multiple links for an game app, ensure that you provide a unique link name for each additional link that you create.
  7. In the User destinations screen, make sure to include the URL of your game store as a redirect parameter.
  8. In the Attribution settings screen:
    • Set custom attribution settings for new and existing users.
    • Make sure that probabilistic modeling is enabled for both clicks and impressions in the attribution settings.
    • It is highly recommended to set the attribution window for probabilistic modeling for both clicks and impressions to 24 hours. If you want to go beyond the 24-hour limit, contact the Integrations team.
  9. In the Setup review screen, review your choices, and make any changes as necessary.
  10. Select Create link to generate the click URL, impression URL, QR code, and link token, and enable data sharing, if you have set it up.

Add a Self-attributing network

Self-attributing networks (SANs) perform their own attribution. To measure your campaigns with SANs, you don't need to create a link. Links are automatically created via integration. SANs receive all of your installs from Adjust and then self-attribute using their own engagement data.

To learn more about how to add a SAN, see Self-attributing network setup.

Create a custom links

Custom links are links created for campaigns that are not run through an ad network. These links can be used in emails, social media posts or profiles, owned websites, influencer campaigns, and so on.

To create a custom link:

  1. Under Campaign Lab, select Custom links.
  2. Select New link.
  3. In the App selection screen, choose the Windows apps for which you want to create the link.
  4. In the Link structure screen, add a name for your top-level channel link. Optionally, add campaign, adgroup, and creative sub-levels to set up your link structure.
  5. In the User destinations screen, make sure to include the URL of your game store as a redirect parameter.
  6. In the Attribution settings screen:
    • Set custom attribution settings for new and existing users.
    • Make sure that probabilistic modeling is enabled for both clicks and impressions in the attribution settings.
    • It is highly recommended to set the attribution window for probabilistic modeling for both clicks and impressions to 24 hours. If you want to go beyond the 24-hour limit, contact the Integrations team.
  7. In the Link review screen, review your choices, and make any changes as necessary.
  8. Select Create link to generate the click URL, QR code, and link token.