Build your link structure

With Adjust's campaign parameters, you can create sublevel links and segment your attributed users. Having more link sublevels increases the granularity of information in your reports and gives you deeper insights into your data.

In the Link structure screen, follow these steps to add campaign parameters to your link.

1. In the Channel field, enter a name for the channel level of your link. This name appears as the top-level structure in your reports. This step is mandatory, and you cannot proceed without providing this information.
2. (Optional) Select Add campaign and enter a name for the campaign level of the link. You can use this field to distinguish between multiple campaigns that you are running on the same link.
3. (Optional) Select Add adgroup and enter a name for the adgroup level of the link. You can use this field to segregate information like segment ID or placement ID.
4. (Optional) Select Add creative and enter a name for the creative level of the link. You can use this field to gather insights about which creative works best for your campaigns.
5. Select Next.

➡️ Next: Choose where you want to send your users

Define custom data points

You can add a single custom data point to your link. This custom parameter appears at the end of the link you’ve created, as the value of adj_label. You can enter any value you would like.

This custom parameter lets you send data that does not fit into any of Adjust’s placeholders. It's perfect for engagement information unrelated to attribution data, such as user ID.

To add a custom data point to your link, follow these steps.

1. On the Link structure tab, under Define your additional parameter, click + Add parameter.
2. Enter the custom data point name in the Label parameter field.
3. Click Save.

This data isn't visible in your Dashboards or Reports, but you can export it as raw data using server callbacks or cloud storage uploads.