Set up connected TV campaigns on Unicorn

With Adjust's partnership with Unicorn, you can add your Adjust tracker URL to creatives you serve in Unicorn campaigns. This lets you measure the success of your CTV campaigns and their role in driving mobile app installs.

Before you begin

Here's what you need to know before getting started.

  • Adjust is an approved vendor for Unicorn. This means that representatives from Unicorn handle the implementation of your creatives and Adjust trackers in the Unicorn platform.

1. Create a connected TV tracker in Adjust

To create an Adjust connected TV tracker, follow these steps.

  1. Find your app and select your app options caret (^).
  2. Select Tracker URLs.
  3. Select the Connected TV Trackers tab.
  4. Select NEW TRACKER.
  5. Enter a tracker name.
  6. Select Unicorn from the network dropdown menu.
  7. Optional: Customize the attribution window.
  8. Select CREATE.

Your tracker is created and should look like this:{campaign}&adgroup={creative_group}&creative={creative}&unicorn_click_id={click_id}

Now, copy the tracker and manually update the mapped Unicorn macro for the unicorn_click_id parameter:

Old mappingNew mapping

Your Unicorn connected TV tracker with the correct network macros mapped to Adjust campaign parameters should now look like this:{campaign}&adgroup={creative_group}&creative={creative}&idfa={muid}&gps_adid={muid}&unicorn_click_id=bv.{bid_id}

2. Share your Adjust tracker with Unicorn

Unicorn is a managed service. This means that you do not need to manually upload your creatives to the platform or add Adjust trackers to creatives yourself.

Once you have created your connected TV tracker URL in the Adjust dashboard, reach out to your Unicorn representative. You can send them both the tracker(s) and creative(s) you will run in your campaign, and wait for their confirmation before proceeding.

3. Activate the Unicorn module in the Adjust dashboard

The final step before launching your campaign is to activate the Unicorn module in the Adjust dashboard. This lets Adjust send Unicorn attribution and in-app event data through automated callbacks.

To activate the Unicorn module, follow our Unicorn module setup instructions.

And that's it, you're all set!