Activity: SKAdNetwork event
To see decoded events from your conversion value, use the SKAdNetwork event activity type. This sends an individual callback or CSV entry for each event that was decoded from the conversion value in the SKAdNetwork payload.
❌ - The SKAdNetwork event activity is not included in your global callback.
Data shared by partners with SKAN event
For the SKAdNetwork event activity, all partners share the conversion value together with the event name and event token (if you have included the placeholders for these in your data exports).
Specifically for Meta, this activity includes the conversion value and only the campaign-level data (not adgroup or creative-level data). The reason is that for Meta the SKAN install activity does not contain the conversion value, but does share the adgroup and creative-level data.
| Partner | What is included in the SKAN event |
|---|---|
| |
| All other partners |
|
Supported placeholders
Depending on your data export method, update your CSV definition or callback URL with the supported placeholders in the table below.
All placeholders for SKAdNetwork install are supported for SKAdNetwork event.
You need to add the following placeholders to ensure you can see which event a callback corresponds to.
| Placeholder | Definition | Example values |
|---|---|---|
{event} | Event token. | bkrfgq |
{event_name} | Event name, as set in the dashboard. | purchase 100 coins |
For example: If your app uses a (total) purchase condition, you will not see data from the two event placeholders
{event} and {event name}. This is because these placeholders are both available for each individual event, but (total) purchase is the sum of all revenue events.
In addition, we support the following placeholders for SKAdNetwork event.
| Placeholder | Definition | Example |
|---|---|---|
{count_min} | Total recorded amount of the defined activity is not less than the specified amount. Note: If your app uses an event-based conversion value schema that was set up in the Adjust dashboard, you will see the {count_min} placeholder populated with the value 1 and no value populated for the other placeholders here. | 1 |
{count_max} | Total recorded amount of the defined activity does not exceed the specified amount. | 10 |
{reporting_revenue_min} | Total recorded revenue for the defined activity is not less than the specified amount.
| If the amount defined in the schema is 15.00, you see 15.00 in your raw data export |
{reporting_revenue_max} | Total recorded revenue for the defined activity does not exceed the specified amount.
| if the amount defined in the schema is 15.00, you see 15.00 in your raw data export |
{reporting_currency} | Dashboard reporting ISO 4217 currency code. | USD |
SKAdNetwork Event triggers
A SKAdNetwork event callback is produced for each conversion value recorded within the conversion value window (SKAN 3) or measurement window (SKAN 4). This means you can receive many SKAdNetwork event callbacks per SKAdNetwork install, depending on how many events were included in your CV mapping.
In some cases, conversion values may not be correctly mapped in Adjust. This can happen if:
- You do not enter a mapping for a conversion value in Adjust.
- The data entered in the conversion value mapping schema is incorrect.
- You configure your conversion value mappings using an external tool such as Facebook.
In these cases, SKAdNetwork install information for the unmapped conversion value is not available. However, you can still capture limited information using the SKAdNetwork event activity. Details such as event name and the recorded amounts are not available.
If the conversion value is not mapped, the following data is available in your export:
| Placeholder | Information |
|---|---|
{sk_conversion_value} | The conversion value number, which is an integer between 0-63. |
{count_min} | This will be hardcoded to 1. |
{count_max} | This will be hardcoded to 1. |