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for Marketers

Activity: SKAdNetwork in-app event

To receive SKAdNetwork conversion values in your raw data, create callbacks for each event you want to measure.

In-app event callbacks are fired every time a user triggers an in-app event recorded by Adjust. You need to set up in-app event callbacks individually, per in-app event.

✅ - The event activity is included in your global callback.

Depending upon your data export method, update your CSV definition or callback URL with the supported placeholder in the table below.

Supported placeholders

Placeholder	Description	Example value
`{sk_conversion_value}`	The conversion value number, which is an integer between 0-63. Note: The conversion value appears only if the installed app provides it, and if providing the parameter meets Apple’s privacy threshold.	`20`
`{sk_coarse_conversion_value}`	The coarse conversion value.	Possible values are the strings "low","medium", and"high".

Example

Real-time callbacks

Update your callback setup to include the placeholder in your callback URL. You can either set up a single activity callback for your event, or update your global callback.

Example:

https://example.com/cb?event={event}&sk_cv_update={sk_conversion_value}

Activity: SKAdNetwork in-app event

Supported placeholders

Example

Real-time callbacks

For CSV uploads