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for Marketers

Ad spend reporting

With Adjust’s ad spend reporting, you can see all your spend data insights in one place. This helps you to understand the performance of your campaigns and optimize them.

Aggregated reporting

You can view aggregated ad spend data in Datascape and access ad spend data through the Report Service API.

Available metrics

The following metrics help you measure your ad spend campaigns and identify key trends:

Clicks
Impressions
Installs
Ad spend
eCPI
eCPM

ROAS (All)
ROAS (iAP)
ROAS (Ads)
ROI
RCR (Revenue to cost ratio)

For detailed descriptions of these ad spend metrics, see our metrics glossary - Ad spend metrics.

Available dimensions

Based on the network's capabilities, ad spend data is grouped into the following dimensions:

Day
Platform
App store type
App store ID
Country

Campaign
Adgroup
Source (subpublisher)
Ad (creative)

Export raw data

You can receive user-level ad spend data through raw data exports.

Adjust sends user-level ad spend data through raw data exports. You can export your ad spend data through:

Server callbacks to your servers / BI system
Cloud storage uploads to cloud storage (Example: Amazon S3, Google Cloud Storage)

Note:

Raw ad spend data isn't available for self-attributing networks.

Depending on what ad spend measurement solution and export method you use, there are different activities that can be used as a trigger. Use the table below to see what is supported for your setup. Then, see what placeholders you can use in the next section.

Ad spend solution	Server callback triggers	CSV upload triggers
Partner Ad Spend Push API	Global callbacks Ad spend	Ad spend
AdSpend on Engagement	Global callbacks Click Impression Install	Click Impression Install

Placeholders

To export user-level ad spend data, append placeholders to your callback string or include them in your CSV definition:

Adjust placeholder	Value delivered
`{cost_type}`	The campaign pricing model Example: `cpc; cpe; cpi; cpm`
`{cost_amount}`	Cost of the user engagement Example: `4.99`
`{cost_currency}`	SO 4217 currency code of the ad spend data Example: `usd` (see all supported currencies)
`{reporting_cost}`	Cost of the user engagement converted to your app's reporting currency and as reported in the Adjust Dashboard Example: `2.56`
`{cost_id_md5}`	An MD5 hash of the cost ID provided by the network (only available when the network is using Adjust's ad spend API)
`{activity_kind}`	`cost_update` sent when we receive a network's ad spend information through our ad spend API following an engagement or install (use in global callbacks)