Measure ad revenue with AppLovin MAX

Adjust's integration with AppLovin MAX let you easily connect your account to Adjust and send unaggregated, device-level ad revenue data to your BI or cloud storage system. Adjust does not record ad revenue for users without device IDs.

Growth solution:
Ad Revenue reporting is available as an Adjust Growth Solution. To get Ad Revenue reporting on your account, contact

Before you begin

Here's what you need to know before getting started.


  • Admins and users with revenue data access.

SDK Requirements

To use this feature, you first need to download and set up the Adjust SDK for your platform. Follow the instructions linked below to get started.

PlatformRequired SDK version
Androidv4.28.1 and above.
iOSv4.29.2 and above.
Unityv4.29.1 and above.


  • An AppLovin Report Key
    • If your AppLovin account details change, you’ll need to update this in Adjust.

Get AppLovin credentials

To connect your AppLovin account with Adjust, you need to collect certain credentials. To do this, follow these steps in the AppLovin dashboard.

  • Log into your AppLovin account
  • Select Account > General > Keys
  • Copy your Report Key

Log into your account on the AppLovin dashboard, navigate to Account, and select Keys.


Set up measurement with AppLovin MAX in Adjust

Connect Adjust to your AppLovin MAX account

To connect Adjust to your AppLovin MAX, connect your AppLovin MAX account in DataWorks > Connections. For more information, see Connect partner credentials.

Since your estimated Facebook bidding data will now be included by default, if you would like to see your ad revenue sources separately, you can still do so by leveraging Datascape’s reports using the ad revenue source filter or the {ad_mediation_platform} placeholder in your raw data setup.

Great! Adjust is now connected to your AppLovin MAX account. You will start to see your data on the next calendar day.

Adjust downloads ad revenue data from AppLovin via API for the previous day for all apps on the account.

For information on where to find your data and the KPIs you can use to pull it, see our ad revenue reporting article.

Get real-time data using SDK postbacks

If you require real-time revenue data, you can make use of Adjust's integration with the AppLovin MAX SDK. These postbacks provide impression-level data gathered by the AppLovin MAX SDK to the Adjust SDK, which then sends the information along to the Adjust backend to be processed.

To make use of SDK postbacks, you will need to set up parameters for AppLovin Ad Revenue in the AppLovin MAX dashboard. Instructions for setting these parameters up can be found in the AppLovin MAX dashboard documentation hub for iOS and Android.

For detailed setup instructions, see our developer guides:

Facebook bidding

AppLovin MAX's integration with Facebook bidding includes your Facebook estimated bid figures calculated by MAX. This means you can measure your ad revenue streams in one place. Please note these numbers may differ from the actual numbers, since Facebook bidding revenue is calculated using estimated revenue data.

To view your Facebook estimated bid data with the rest of your AppLovin MAX ad revenue data in Adjust, you can select to:

  • INCLUDE estimated Facebook bidding
  • EXCLUDE estimated Facebook bidding (default)
Facebook estimated bid figures are aggregated with your AppLovin MAX ad revenue data in Adjust.

Stop measurement with AppLovin

Disconnect your AppLovin account

To stop measuring data with AppLovin, delete the connection in DataWorks > Connections. For more information, see Connect partner credentials.

Now that your AppLovin account is removed from Adjust, your data will no longer appear in Adjust.

Remove SDK postbacks from your application

If you are using SDK postbacks to get real-time data, you will need to remove this function from your application to stop the data being sent to the Adjust backend.

Export your data

You can only view aggregated data in Adjust reports and dashboards in Datascape. To receive device-level data, use one of the following data export methods:

AppLovin MAX revenue data is retrieved once per day for the previous calendar day.

Export ad revenue data

To export your AppLovin MAX ad revenue data, append the following placeholders to your callback strings or include them in your CSV definition:

Adjust placeholderValue delivered
{revenue_float}Revenue in whole currency units
E.g., 4.99 = €4.99
{revenue}Revenue in cents
E.g., 34.5 = €0.345
{currency}Original ISO 4217 currency code
E.g., EUR
{revenue_usd}Revenue, in US dollars
E.g., 4.99 = $4.99
{revenue_usd_cents}Revenue, in US cents
E.g., 4.99 = 499
{reporting_revenue}Revenue, as reported in Adjust, in whole currency units
E.g., 4.99
{reporting_currency}ISO 4217 currency code
E.g., USD
{ad_revenue_network}, the placeholder that provides the ad network name that displayed the ad, is not supported by AppLovin MAX.