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for Marketers

Enable fraud prevention features

Enable features from the Fraud Prevention Suite to prevent fraudulent traffic from being attributed to paid channels.

Growth solution:

The Fraud Prevention Suite is available as an Adjust Growth Solution. To get Fraud Prevention on your account, contact sales@adjust.com.

Before you begin

Here's what you need to know before getting started.

Requirements

Admin, Editor, or Custom Editor permissions
Fraud Prevention Suite on your account

Enable fraud prevention features

Under AppView, select All apps.
Select your app.
Select the Protection tab.
Under the Fraud Prevention section, select Edit, and do the following:
- Turn on the Filter anonymous IP addresses toggle. This activates filtering for anonymous IPs to cross-check incoming traffic against a database of known data centers, VPNs or Tor exit nodes. Traffic coming from these endpoints is attributed under Untrusted Devices.
- (Android apps only) Turn on the Filter click injections toggle. This stops Adjust from attributing app installs to illegitimate clicks. All clicks submitted after a user initiates a download will be ineligible for attribution.
- Turn on the Distribution Modeling toggle. This analyzes the frequency of incoming clicks. Clicks contributing to an atypical distribution are not considered for attribution. Choose the appropriate level to set the distribution modeling threshold:
  - Standard - For trials and testing purposes only.
  - Advanced (recommended) - For production.

We recommend that you add the {activity_kind} and {rejection_reason} placeholders to your server callbacks or cloud storage uploads. This gives you insights into what is filtered out from your raw data.