Smart setup

Use Smart setup to let Adjust suggest conversion value mappings for your app. We combine your app's data with our knowledge of app verticals to help you map your conversion values. With Smart setup, you can be sure you're getting the most out of your SKAdNetwork campaigns.

• Offers an onboarding wizard to implement best practices without in-depth knowledge of SKAN
• Minimal input required - just let us know about any monetisation that happens in your app
• Recommendations based on your app vertical
• Incorporates machine learning insights

How does it work?

The Conversion Hub uses machine learning to examine your app data and information about your app category. It suggests the most effective conversion value setup for your app based on what you want to measure, how users behave in your app, and Adjust's knowledge of the vertical.

To determine whether we apply a behavior mapping (6 bits) or a revenue mapping (63 CVs) for your app, we consider the following two factors:

1. The category of the app (as taken from the store)
2. What type of revenue the app uses for monetization

With this information provided, the Conversion Hub suggests one of the below mapping models.

Behavior mapping

Behavior mapping lets you assess the value of your users by focusing on up to 6 key events performed in the first 24 hours - 2 days after install. Smart setup recommends behavior mapping for apps and verticals that are more effectively measured by recording events.

With behavior mapping, you don't need to have deep insight into the user journey. Instead, you just need to know the key events you want to record and map them to the bits. It does not matter what order the events occur in. This approach is popular because of its simplicity and transparency. Please note that this method does not measure the selected event count it rather reports if that event was observed at least once.

Revenue mapping

Revenue mapping lets you assess the value of your users by focusing on revenue generated in the first 24 hours - 2 days after install. Smart setup recommends revenue mapping for app verticals that are most effectively measured by recording in-app revenue, such as Gaming, Finance, and eCommerce. With value mapping, you need to know the monetization patterns to map more desirable events or conditions to the higher conversion values.

As an example, we know that for gaming apps purchases within the first hours of install are closely tied to the long-term purchase behaviour of the user. So, mapping revenue ranges to all of the 63 conversion values, going from lower ranges to higher ranges, will help demonstrate what users a campaign is bringing. If you see your campaign results in a large number of postbacks where the conversion values are in the high range, you can conclude that these users will also generate revenue long-term in the app.

Manage your mappings

Create a new mapping

Smart setup determines which conversion value mapping to use based on your app category, your users' behavior, and your monetization strategy.

To create a new mapping:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub.
4. Select Map conversion values.
5. Select Smart setup in the Map conversion values modal that appears.
6. Select all the different ways you monetize your app in the How do you monetize your app? section.
7. Select Next.

The Conversion Hub combines your choices with information about your app and its related vertical.

If it determines that behavior mapping is the best mapping for your app, the behavior mapping editor opens to a 6 bit mode. Map fine and coarse values across the first, second, and third postbacks.

For more details on mapping 6 bit mode please see our dedicated article.

If Conversion Hub determines that a revenue range is the best mapping for your app, it automatically generates a revenue mapping for you. The revenue mapping considers your monetization strategy and information about your app's vertical to create revenue ranges across all 63 conversion values. It chooses the Revenue type based on the monetization strategy you pick.

For more details on mapping 63 conversion values please see our dedicated article.

Update your mapping

You can change a smart setup mapping at any time after you save it. To do this:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub. Your current mapping is shown.
4. Select the edit icon () to edit your current mapping.
5. Update any of the following:
   1. Your measurement windows
   2. The Setup mode
   3. Your mapped values: Fine conversion values and/or Coarse conversion values

1. Select Save draft to save a draft of your mapping for your app to return to later. Select Save and apply to apply the mapping for you app. Select Close at the top right to close the editor without saving any changes.

Delete your mapping

You can delete your mappings if you no longer need them. To do this:

1. Under AppView, select All apps.
2. Select your app from the list or use the search bar to find it.
3. Select SKAN Conversion Hub. Your current mapping is shown.
4. Select the delete icon ().
5. A confirmation modal appears. Select Delete mapping to confirm you want to delete the mapping or Cancel to keep the mapping.

Analyze your data

You can analyze your SKAN data in Datascape using Adjust's dedicated SKAN dashboard. You can also set up data exports to analyze your raw data using cloud storage uploads or server callbacks. This lets you perform your own analysis and further optimize your iOS campaigns.