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for Marketers

Smart setup

Tip:

Smart setup requires existing data to make suggestions. If you haven't measured anything with Adjust yet, check out Advanced setup.

Use Smart setup to let Adjust suggest conversion value mappings for your app. We combine your app's data with our knowledge of app verticals to help you map your conversion values. With Smart setup, you can be sure you're getting the most out of your SKAdNetwork campaigns.

How does it work?

The Conversion Hub uses machine learning to examine your app data and information about your app category. It suggests the most effective conversion value setup for your app based on what you want to measure, when measurements happen in your app, and Adjust's knowledge of the vertical.

The Conversion Hub suggests one of the following models:

Behavior mapping – measure 6 different events to see how your users behave after installing your app.
Revenue mapping – Adjust evaluates your existing app data to create the most effective mappings for your in-app revenue.