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Erased user callbacks
When Adjust receives an erasure request, you can be notified via callbacks.
Once Adjust receives the request, we will perform the following actions:
- Permanently delete all of the user’s personal data from Adjust for the specified app.
- Stop receiving the user’s/device’s information from the Adjust SDK for the specified app.
- Remove all references to the user's/device’s data in the Adjust dashboard for the specified app
Learn more about the Right to Erasure.
Recommended placeholders
Placeholder | Description | Example |
---|---|---|
{ip_address} | Device IP address | 8.8.8.8 |
adid | Adjust device ID (all platforms) | 18546f6171f67e29d1cb983322ad1329 |
{tracking_enabled} | 1 if enabled, 0 if not | 1 or 0 |
{activity_kind} | Type of user activity | gdpr_forget_device |
Note:
Callback example
Other recommended placeholders
We also advise that you include the following placeholders in all callback URLs. These placeholders will ensure that you always receive basic information that you can use to identify the app, link, data point, and device to which the rest of your callback data belongs.
Placeholder | Description | Example |
---|---|---|
{gps_adid} | Google Play Store advertising ID (Android only) | 38400000-8cf0-11bd-b23e-10b96e40000d |
{idfa} | ID for advertisers (iOS only) | 8C6CBCOD-5F43-4765-A6E6-84DFF3D24707 |
{idfv} | ID for vendors (iOS only) | CCB300A0-DE1B-4D48-BC7E-599E453B8DD4 |
{adid} | Adjust device ID | 18546f6171f67e29d1cb983322ad1329 |
{tracker} | Adjust link token | abc123 |
{tracker_name} | Current link name as defined in Campaign Lab | Network1%3A%3AChristmas%3A%3AReindeers%3A%3A320x70_en |
{app_name} | Name of the app | MyApp |
{activity_kind} | This will allow you to determine the data point: impression, click, install, rejected install, rejected reattribution, session, reattribution, uninstall, reinstall, reattribution reinstall, updated attribution, in-app event, or ad spend (cost_updated ) | rejected_reattribution |
{created_at} | The timestamp for when the data point occurred | 1404214665 |