Reattribution is the process of assigning a user to a new source of mobile attribution following their initially attributed install. Reattributions trigger specific reattribution callbacks and do not trigger install callbacks.
|Timestamp of the reattribution session||1418174568|
|Timestamp of the reattribution session rounded to the nearest hour||1418174568|
We also advise that you include the following placeholders in all callback URLs. These placeholders will ensure that you always receive basic information that you can use to identify the app, link, data point, and device to which the rest of your callback data belongs.
|Google Play Store advertising ID (Android only)||38400000-8cf0-11bd-b23e-10b96e40000d|
|ID for advertisers (iOS only)||8C6CBCOD-5F43-4765-A6E6-84DFF3D24707|
|ID for vendors (iOS only)||CCB300A0-DE1B-4D48-BC7E-599E453B8DD4|
|Adjust device ID||18546f6171f67e29d1cb983322ad1329|
|Adjust link token||abc123|
|Current link name as defined in Campaign Lab||Network1%3A%3AChristmas%3A%3AReindeers%3A%3A320x70_en|
|Name of the app||MyApp|
|This will allow you to determine the data point: impression, click, install, rejected install, rejected reattribution, session, reattribution, uninstall, reinstall, reattribution reinstall, updated attribution, in-app event, or ad spend (||rejected_reattribution|
|The timestamp for when the data point occurred||1404214665|