How ad spend source affects your data
Adjust uses two different ad spend sources for fetching ad spend data:
- Ad spend network
- Ad spend attribution
With this source, Adjust uses a dedicated report API to pull ad spend data for each linked partner. Multi-day lookback is available by default for 14 days. You can also refetch and ingest your data on request. All data is broken down and stored in the dimensions offered by the network.
By using the network's API, there is little room for discrepancies in the reported numbers. The ad spend data is reported in network dimensions with explicit network IDs. These dimensions are
Source ID, and
This method uses Adjust’s ad spend on engagement method to report ad spend data. Adjust receives ad spend information at the time of click or impression. Ad spend on engagement requires networks to send Adjust ad spend data points using parameters appended to click and impression link URLs.
This is a convenient way for partners to share ad spend data with Adjust. However, the values are static and permanently linked to the engagement. This means they cannot dynamically update alongside real-time changes to bids.
As a result, ad spend data may be under-reported on the Adjust dashboard and you may see discrepancies with the partner dashboard.
The mixed source lets you see ad spend data for your campaigns in one view, no matter which method Adjust used to fetch it. This means you do not need to switch between the Attribution and Network sources.
When you use
mixed source, Adjust first checks whether the network is integrated. If the network is not integrated, we display data from the
Ad Spend (Attribution) metric instead.
Here you can see the relevant metrics for Adjust's ad spend collection methods.