Ad spend in Datascape
Datascape reports aggregated ad spend data for all your campaigns. Use Datascape to:
- Retrieve ad spend data from a wide number of partners.
- Build and customize your ad spend reports to your needs.
- Access pre-made report templates that let you view your data conveniently with the ad spend source of your choice.
Get started
To start measuring ad spend in Datascape, follow these steps:
- Link your partner under DataWorks > Connections.
- Set up the widgets available in the different dashboards. For example: You could set up the Overview KPIs widget in the Overview dashboard.
- Additionally, you can set up a report in Datascape. Set up a report using the default templates or choose ad spend metrics and dimensions to create a report for more information.
Reporting in Datascape
With reports in Datascape you can filter your data down to granular levels. While almost all filters work with your spend reports, some have a bigger impact than others. The following are some of the filters that are important to understand.
(Digital Turbine only) Data configuration
You can choose the source of Digital Turbine ad spend data that you want to view in your dashboards or reports.
Advertiser Reports API - This is the legacy reporting API from Digital Turbine. This will be replaced by the Growth Reporting API.
Growth Reporting API - This API provides data from the Digital Turbine Growth platform.
- To use the new API, set up and activate a Digital Turbine Growth campaign, then add a new connection for the Digital Turbine Growth partner in DataWorks. Adjust displays ad spend data for campaigns running across all Digital Turbine formats in Datascape.
To choose the type of Digital Turbine ad spend data that you see in your reports, follow these steps.
- Connect your Digital Turbine account for the Digital Turbine Growth partner in DataWorks > Connections.
- In Datascape, select Data configuration > Digital Turbine ad spend version, and select Apply.
- In the Digital Turbine ad spend version filter, select Growth Reporting API.
Until you add your Digital Turbine Growth account in Connections, you can connect the Digital Turbine partner in DataWorks, and view ad spend data via the Advertiser Reports API filter in Datascape.
(ironSource only) Data configuration
You can choose the type of ironSource ad spend data that you want to view in your dashboards or reports.
ironSource - The total amount of ad spend within a specific campaign or period. This version of ad spend only includes data reported by Adjust. Adjust retrieves this data via the ironSource Reporting API v2.
ironSource Billable - The total amount of ad spend within a specific campaign or period, that is used to bill the advertiser. This version of ad spend includes data reported by Adjust as well as SKAN data. Adjust retrieves this data via the ironSource Cost API.
To choose the type of ironSource ad spend data that you see in your reports, follow these steps.
- Connect your ironSource account in DataWorks > Connections.
- In Datascape, select Data configuration > IronSource ad spend version, and select Apply.
- In the IronSource ad spend version filter, select one of the following:
- IronSource
- IronSource Billable
Dimensions
Datascape stores ad spend data with explicit network IDs. These dimensions are Campaign ID, Adgroup ID, Source ID, and Ad ID.
partner dimension, not network, in your reports. This is because some partners don't send a network name in their campaign data. If you use the network dimension, they will display as unknown in your reporting.
Network-specific dimensions reflect the granularity of how each network reports data. Dimensions with the (Network) suffix report data directly from the network.
Partner-supported dimensions
Partners report their own specific data points. The table below highlights which dimensions are supported by each supported partner.
network level. This means it is not possible to view network-level data for a partner with multiple networks. In these cases, Adjust fills the network dimension with the default value: {Partner_name}(Ad Spend).For example: the network dimension for Google Ads shows Google Ads (Ad Spend). It cannot show a network breakdown across Google Ads ACI and ACE.
Metrics
Metrics identified as (Network) and (Attribution) report the data from their respective ad spend source. Certain other metrics will report data according to the ad spend source that you select. These are:
| KPI | Description |
|---|---|
| Ad spend | Total ad spend |
| eCPI (All) | Effective cost per install |
| eCPI (Paid) | Effective cost per paid install |
| eCPC | Effective cost per click |
| eCPM | Effective cost per millie (one thousand impressions) |
| ROAS (All), (iAP), (Ad) | Return on ad spend |
| ROI | Return on investment |
| RCR | Revenue-to-cost ratio |
The Installs (Paid), Clicks (Paid), and Impressions (Paid) metrics are unaffected by the ad spend source selected.