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Adjust receives different types of engagement from ad networks: clicks and impression. Each network can have their own definition of an engagement, which they share with Adjust during the integration phase.
Here, you can find out how different ad networks define each reported engagement, so you have a clear understanding of what you're seeing in your attribution data.
Engaged-view: An engaged-view is when a user watches at least 10 seconds of a skippable in-stream ad (or watches the entire skippable in-stream ad, if it’s shorter than 10 seconds).
Engaged-views are available for the following inventories:
ACI Video
ACI Display
ACE Video
ACE Display
Youtube TrueView (reported under Google Ads Video on Adjust)
Engaged-view conversion windows vary depending on the type of campaign. Default windows, as shown below, can be customized:
An engaged-view: an engaged view conversion is when the user watches over 10 seconds of a skippable video, or the entire video for skippable videos that are less than 10 seconds.
