Engagement definitions of different ad networks
Adjust receives different types of engagement from ad networks: clicks, engaged ads, and impressions. Each network can have their own definition of an engagement, which they share with Adjust during the integration phase.
Here, you can find out how different ad networks define each reported engagement, so you have a clear understanding of what you're seeing in your attribution data.
Engaged ads are considered part of click-based attribution priority and are reported separately to provide additional visibility into how networks classify user engagement. For more information, see the Attribution Types documentation.
This article is intended as a reference only. Attribution definitions and engagement logic can vary by network and may change over time. For the most accurate and up-to-date details, contact the ad network directly.