How to run campaigns for India

Before you run any link-based campaign in India, you need to establish a new Adjust endpoint. This is an essential step needed for your campaigns to work. The endpoint you need to use will depend on whether you are located in China or outside of China.

Here, you can find out how to set up this new endpoint.

Note the following points:

  • Facebook, Google, Snapchat, Twitter, and Apple Search Ads do not need this new endpoint to work.
  • You do not need to release a dedicated app version specifically for the Indian market. The URL strategy you add to the SDK works from other countries as well.

1. Add SDK code

To run campaigns with Adjust, you first need to download and set up the latest Adjust SDK version for your platform. Your developers need to update to the latest version of the Adjust SDK. After that, one additional line of code must be added to the SDK.

Set the URL strategy via AdjustConfig object. This should be done before the initialization of the SDK.

The line you input is different for each development platform:

Adjust SDK for Android

Adjust SDK for iOS

Adjust SDK for Unity

Adjust SDK for Cocos2d-x

Adjust SDK for Cordova

Adjust SDK for Corona

Adjust SDK for Flutter

Adjust SDK for React Native

Adjust SDK for Xamarin

We recommend your developer set the logs level to verbose and the SDK environment to sandbox mode. Run the app and check that the SDK logs under the debug console works well after the implementation.

2. Switch the endpoint

Once you have implemented the SDK in your app, updated the code, and successfully submitted it to the Play Store or App Store, you need to update the settings of any Indian campaign using the Adjust link URL.

To do this, you need to switch the endpoint from The endpoint you use will depend on your location.

Read more on how to set up an Adjust link URL if you have not set up any as yet.

Outside of China

In China

Your new endpoint is now set up. There is no need to change any other link parameters.

For further questions on this topic, reach out to