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for Marketers

Set up multi-platform links

Multi-platform links redirect your users to the right store for their mobile operating system (OS). If you've set up a multi-platform app in Adjust, then all of your links are automatically multi-platform.

To create a multi-platform links for apps separated by OS, create separate links for each platform, and then merge them into a multi-platform link. This process can be performed for both click and impression links.

Example:

Create 2 separate links for your different app platforms.

Platform 1 link: https://app.adjust.com/abc123
Platform 2 link: https://app.adjust.com/xyz456

In Adjust, create link URLs (ad networks | custom links) for each app platform.
Copy the link URL that you created for the first platform and paste it into your preferred text editor.
```
https://app.adjust.com/abc123
```
In your text editor, enter an underscore after your link URL.
```
https://app.adjust.com/abc123_
```
Copy the link token that you created for the second platform and paste it after the underscore.
```
https://app.adjust.com/abc123_xyz456
```
Repeat steps 3-4 for as many platforms as needed.

Nice work! Now your multi-platform link will redirect users to the right store for their mobile device. Apply campaign parameters or any Link parameters to complete your setup.