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for Marketers

Campaign Setup•Partner setup

Set up Podsights

Podsights is an analytics partner integrated with Adjust. Our integration lets Podsights receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Podsights for your app. This includes activating the integration and choosing what data Adjust can share with Podsights.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Podsights parameters. Follow the guides linked below to use this feature.

Credentials

Podsights Key

For help finding your credentials, contact your Podsights representative.

Select Podsights and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Podsights. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Podsights.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Podsights. To enable data sharing:

Enter your Podsights Key.

Once you enable data sharing with Podsights, Adjust automatically sends Podsights the following data, by default:

install
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Podsights by default:

install
event

Send additional data

Choose the amount and type of data that you want to share with Podsights through callbacks. Podsights may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Podsights receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Podsights can receive. Data for unmapped events is not shared with Podsights.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Podsights. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Podsights.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Podsights.
Under Partner event, you need to select the Podsights event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Podsights will receive in-app event data for each of your linked events.

Map all events

If Podsights supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Podsights will receive in-app event data for all your linked events.

Enable Podsights for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable Podsights for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Podsights

Podsights requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{currency}`	Original ISO 4217 currency code sent from Adjust SDK
`{event_name}`	Event name, as set in the Dashboard
`{gps_adid}`	Google Play Store advertising ID
`{idfa}`	ID for advertisers (iOS only)
`{ip_address}`	Device IP address
`{random}`	Random number (unique per callback)
`{revenue_float}`	Revenue, as sent from Adjust SDK, in whole currency units
`{user_agent}`	Incoming raw user agent
`{activity_kind}`	Type of user activity
`{created_at}`	Activity timestamp