Set up WebEngage

WebEngage is a network and Adjust module partner. Our integration lets WebEngage receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to WebEngage. Then, use our advanced setup instructions to customize what information WebEngage receives.

Basic setup

To turn on Adjust’s integration with WebEngage, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to WebEngage
  4. Enter your API KEY (for help finding this, contact your WebEngage representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Now you can create an Adjust tracker URL and submit it to WebEngage to launch your campaign.

WebEngage will receive callbacks for these activities:

  • install

List of all parameters forwarded to WebEngage

WebEngage requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{country}Device two-character country code
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa_upper}Uppercase IDFA
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{language}Device two-character language code
{os_version}Operating system version number
{user_agent}Incoming raw user agent
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{installed_at}Install (i.e., first app open) timestamp