Set up Adglow

Adglow is a SAN campaign manager that manages campaigns for the following self-attributing networks (SANs):

  • Facebook

To run a campaign with a SAN campaign manager, you don't need to create a link. Instead, you need to set up both the SAN whose platform your ads will run on, and the SAN campaign manager who is managing your campaign.

As soon as you start running campaigns with the SAN campaign managers, Adjust shares data for analysis and campaign optimization with both the SAN and SAN campaign manager.


Meta refers to SAN campaign managers as Preferred Marketing Developers (PMDs).

In this article, learn how to set up measurement with Adglow for your app. This includes activating the integration and choosing what data Adjust can share with Adglow.

Before you begin


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Select Adglow and app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Adglow. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to set up Adglow.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Adglow. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with Adglow, Adjust automatically sends Adglow the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Adglow by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Adglow through callbacks. Adglow may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Adglow receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Adglow can receive. Data for unmapped events is not shared with Adglow.

Under Map events, follow these steps to choose the in-app events you want to directly send to Adglow.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Adglow.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Adglow will receive in-app event data for each of your linked events.

Enable Adglow for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Adglow for your app. This also enables data sharing, if you've set it up.

Set up your campaign with keyword in the Adglow dashboard

Set up your campaign in the Adglow dashboard. While setting up the campaign, you need to enter a keyword to the campaign name. Keywords are not case-sensitive.

If you do not add the keyword to the campaign name, Adjust cannot identify the campaigns that you're managing through Adglow. This means the SAN still receives data for the campaign, but you can't see which campaigns are managed by Adglow in your reporting and Adglow will not receive any callbacks from Adjust.

Partner specific setup instructions

Adglow only receives data on filtered Facebook traffic. This is designed so that you can manage your Adglow Facebook traffic separately from other Facebook campaigns that you might be running.

Only Facebook campaigns that are named to include the keyword Adglow_ will be transmitted to Adglow. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Adglow. Campaigns that do not include the keyword will not be transmitted to Adglow.

List of all parameters forwarded to Adglow

Adglow requires Adjust to send the following parameters (data points) with your callbacks:

{event_name}Event name, as set in the Dashboard
{fb_adgroup_id}Facebook ad ID
{fb_adgroup_name}Facebook ad name
{fb_campaign_group_id}Facebook campaign ID
{fb_campaign_group_name}Facebook campaign name
{fb_campaign_id}Facebook ad set ID
{fb_campaign_name}Facebook ad set name
{revenue}Revenue, as sent from Adjust SDK in cents
{created_at_hour}Activity timestamp, rounded down to the nearest hour