We constantly publish updates to our documentation, which may not yet be available in your language. For the most current information, use the English version.

for Marketers

Set up LiftOne Powered by AaaS

LiftOne Powered by AaaS is an analytics partner integrated with Adjust. Our integration lets LiftOne Powered by AaaS receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with LiftOne Powered by AaaS for your app. This includes activating the integration and choosing what data Adjust can share with LiftOne Powered by AaaS.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to LiftOne Powered by AaaS parameters. Follow the guides linked below to use this feature.

Select LiftOne Powered by AaaS and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > LiftOne Powered by AaaS. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with LiftOne Powered by AaaS.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with LiftOne Powered by AaaS. To enable data sharing:

Turn on Enabled

Once you enable data sharing with LiftOne Powered by AaaS, Adjust automatically sends LiftOne Powered by AaaS the following data, by default:

install
reattribution
event (attributed only)

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with LiftOne Powered by AaaS by default:

install
reattribution
event (attributed only)

Send additional data

Choose the amount and type of data that you want to share with LiftOne Powered by AaaS through callbacks. LiftOne Powered by AaaS may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map events

Map events that you want to share to the values that LiftOne Powered by AaaS can receive. Data for unmapped events is not shared with LiftOne Powered by AaaS.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with LiftOne Powered by AaaS. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to LiftOne Powered by AaaS.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with LiftOne Powered by AaaS.
Under Partner event, you need to select the LiftOne Powered by AaaS event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now LiftOne Powered by AaaS will receive in-app event data for each of your linked events.

Map all events

If LiftOne Powered by AaaS supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now LiftOne Powered by AaaS will receive in-app event data for all your linked events.

Enable LiftOne Powered by AaaS for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable LiftOne Powered by AaaS for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to LiftOne Powered by AaaS

LiftOne Powered by AaaS requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{adid}`	Adjust device ID (all platforms)
`{city}`	Device city
`{country_subdivision}`	Device subdivision of country, e.g., state
`{country}`	Device two-character country code
`{currency}`	Original ISO 4217 currency code sent from Adjust SDK
`{device_type}`	Device type
`{event_name}`	Event name, as set in the Dashboard
`{idfa\|\|gps_adid}`	IDFA, or GPS ADID if IDFA is empty
`{idfv}`	Uppercase iOS ID for vendors
`{ip_address}`	Device IP address
`{isp}`	Device internet service provider
`{lifetime_session_count}`	Number of sessions recorded across entire user lifetime
`{mcc}`	Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
`{os_name}`	Device operating system
`{os_version}`	Operating system version number
`{postal_code}`	Device postal code of IP address
`{reftag}`	Random device reference tag
`{revenue_float}`	Revenue, as sent from Adjust SDK, in whole currency units
`{session_count}`	Number of sessions recorded by current Adjust SDK
`{user_agent}`	Incoming raw user agent
`{activity_kind}`	Type of user activity
`{adgroup_name}`	Adgroup name, as taken from the tracker
`{app_id}`	Store App ID or Google Play Store
`{app_name}`	Name of the app
`{campaign_name}`	Campaign name, as taken from the tracker
`{click_time}`	Attributed click timestamp
`{created_at}`	Activity timestamp
`{creative_name}`	Creative name, as taken from the tracker
`{device_manufacturer}`	Device manufacturer name
`{impression_time}`	Attributed impression timestamp
`{installed_at}`	Install (i.e., first app open) timestamp
`{is_organic}`	1 if organic traffic, 0 if non-organic
`{network_type}`	Network type
`{store}`	Target store of click