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for Marketers

Set up Oracle Bluekai

Oracle Bluekai is an analytics partner integrated with Adjust. Our integration lets Oracle Bluekai receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Oracle Bluekai for your app. This includes activating the integration and choosing what data Adjust can share with Oracle Bluekai.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Oracle Bluekai parameters. Follow the guides linked below to use this feature.

Credentials

USER KEY, AUTH KEY, and SITE ID

For help finding your credentials, contact your Oracle Bluekai representative.

Select Oracle Bluekai and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Oracle Bluekai. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Oracle Bluekai.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Oracle Bluekai. To enable data sharing:

Enter your USER KEY, AUTH KEY, and SITE ID.

Once you enable data sharing with Oracle Bluekai, Adjust automatically sends Oracle Bluekai the following data, by default:

click
install
session
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Oracle Bluekai by default:

click
install
session
event

Send additional data

Choose the amount and type of data that you want to share with Oracle Bluekai through callbacks. Oracle Bluekai may use this information to optimize performance.

To send additional data, you can review and customize the following:

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Oracle Bluekai will receive your app’s session activity.

Map events

Map events that you want to share to the values that Oracle Bluekai can receive. Data for unmapped events is not shared with Oracle Bluekai.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Oracle Bluekai. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Oracle Bluekai.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Oracle Bluekai.
Under Partner event, you need to select the Oracle Bluekai event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Oracle Bluekai will receive in-app event data for each of your linked events.

Map all events

If Oracle Bluekai supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Oracle Bluekai will receive in-app event data for all your linked events.

Enable Oracle Bluekai for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable Oracle Bluekai for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

To enable this module, you need to input your USER and AUTH KEY from the BlueKai dashboard. Please find them here.

List of all parameters forwarded to Oracle Bluekai

Oracle Bluekai requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{android_id}`	Android ID (Android only)
`{city}`	Device city
`{country}`	Device two-character country code
`{deeplink}`	Deeplink URL appended to click URL
`{device_type}`	Device type
`{ip_address}`	Device IP address
`{isp}`	Device internet service provider
`{language}`	Device two-character language code
`{last_time_spent}`	Length of user's last session, in seconds
`{lifetime_session_count}`	Number of sessions recorded across entire user lifetime
`{postal_code}`	Device postal code of IP address
`{random}`	Random number (unique per callback)
`{region}`	Device region code
`{time_spent}`	Length of user's current session, in seconds
`{tracking_enabled}`	1 if tracking is enabled, 0 if not
`{app_id}`	Store App ID or Google Play Store
`{app_version_raw}`	App version number (Android), build-version-number for the bundle (iOS)
`{campaign_name}`	Campaign name, as taken from the tracker
`{click_referer}`	Referrer header from click
`{connection_type}`	Internet connection type
`{created_at}`	Activity timestamp
`{engagement_time}`	Engagement timestamp
`{impression_based}`	1 if impression-based engagement, 0 if not
`{installed_at}`	Install (i.e., first app open) timestamp