Set up Oracle Bluekai

Oracle Bluekai is an analytics partner integrated with Adjust. Our integration lets Oracle Bluekai receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Oracle Bluekai for your app. This includes activating the integration and choosing what data Adjust can share with Oracle Bluekai.

Before you begin


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  • For help finding your credentials, contact your Oracle Bluekai representative.

Select Oracle Bluekai and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Oracle Bluekai. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Oracle Bluekai.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Oracle Bluekai. To enable data sharing:

  1. Enter your USER KEY, AUTH KEY, and SITE ID.

Once you enable data sharing with Oracle Bluekai, Adjust automatically sends Oracle Bluekai the following data, by default:

  • click
  • install
  • session
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Oracle Bluekai by default:

  • click
  • install
  • session
  • event

Send additional data

Choose the amount and type of data that you want to share with Oracle Bluekai through callbacks. Oracle Bluekai may use this information to optimize performance.

To send additional data, you can review and customize the following:


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Oracle Bluekai will receive your app’s session activity.

Map events

Map events that you want to share to the values that Oracle Bluekai can receive. Data for unmapped events is not shared with Oracle Bluekai.

Under Map events, follow these steps to choose the in-app events you want to directly send to Oracle Bluekai.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Oracle Bluekai.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Oracle Bluekai will receive in-app event data for each of your linked events.

Enable Oracle Bluekai for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Oracle Bluekai for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

To enable this module, you need to input your USER and AUTH KEY from the BlueKai dashboard. Please find them here.

List of all parameters forwarded to Oracle Bluekai

Oracle Bluekai requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{city}Device city
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_type}Device type
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{postal_code}Device postal code of IP address
{random}Random number (unique per callback)
{region}Device region code
{time_spent}Length of user's current session, in seconds
{tracking_enabled}1 if tracking is enabled, 0 if not
{app_id}Store App ID or Google Play Store
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{connection_type}Internet connection type
{created_at}Activity timestamp
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at}Install (i.e., first app open) timestamp