Set up RhythmOne Analytics

RhythmOne Analytics is an analytics partner integrated with Adjust. Our integration lets RhythmOne Analytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with RhythmOne Analytics for your app. This includes activating the integration and choosing what data Adjust can share with RhythmOne Analytics.

Before you begin


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  • For help finding your credentials, contact your RhythmOne Analytics representative.

Select RhythmOne Analytics and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > RhythmOne Analytics. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with RhythmOne Analytics.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with RhythmOne Analytics. To enable data sharing:

  1. Enter your APPLICATION ID.

Once you enable data sharing with RhythmOne Analytics, Adjust automatically sends RhythmOne Analytics the following data, by default:

  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with RhythmOne Analytics by default:

  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with RhythmOne Analytics through callbacks. RhythmOne Analytics may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets RhythmOne Analytics receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means RhythmOne Analytics will receive your app’s session activity.

Map events

Map events that you want to share to the values that RhythmOne Analytics can receive. Data for unmapped events is not shared with RhythmOne Analytics.

Under Map events, follow these steps to choose the in-app events you want to directly send to RhythmOne Analytics.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with RhythmOne Analytics.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now RhythmOne Analytics will receive in-app event data for each of your linked events.

Enable RhythmOne Analytics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable RhythmOne Analytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to RhythmOne Analytics

RhythmOne Analytics requires Adjust to send the following parameters (data points) with your callbacks:

{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_name}Device model number
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{isp}Device internet service provider
{language}Device two-character language code
{os_name}Device operating system
{os_version}Operating system version number
{revenue_usd_cents}Revenue, in US cents
{activity_kind}Type of user activity
{app_name_dashboard}Name of the app in the Adjust Dashboard
{app_name}Name of the app
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{created_at_milli}Activity timestamp with millisecond placeholders
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker