Set up Marin Software

Marin Software is a SAN campaign manager that manages campaigns for the following self-attributing networks (SANs):

  • Apple Search Ads

To run a campaign with a SAN campaign manager, you don't need to create a link. Instead, you need to set up both the SAN whose platform your ads will run on, and the SAN campaign manager who is managing your campaign.

As soon as you start running campaigns with the SAN campaign managers, Adjust shares data for analysis and campaign optimization with both the SAN and SAN campaign manager.


Meta refers to SAN campaign managers as Preferred Marketing Developers (PMDs).

In this article, learn how to set up measurement with Marin Software for your app. This includes activating the integration and choosing what data Adjust can share with Marin Software.

Before you begin


iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona



  • For help finding your credentials, contact your Marin Software representative.

Select Marin Software and app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Marin Software. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to set up Marin Software.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Marin Software. To enable data sharing:

  1. Enter your MARIN_TRACKING_ID.

Once you enable data sharing with Marin Software, Adjust automatically sends Marin Software the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Marin Software by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Marin Software through callbacks. Marin Software may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map events

Map events that you want to share to the values that Marin Software can receive. Data for unmapped events is not shared with Marin Software.

Under Map events, follow these steps to choose the in-app events you want to directly send to Marin Software.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Marin Software.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Marin Software will receive in-app event data for each of your linked events.

Enable Marin Software for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Marin Software for your app. This also enables data sharing, if you've set it up.

Set up your campaign with keyword in the Marin Software dashboard

Set up your campaign in the Marin Software dashboard. While setting up the campaign, you need to enter a keyword to the campaign name. Keywords are not case-sensitive.

If you do not add the keyword to the campaign name, Adjust cannot identify the campaigns that you're managing through Marin Software. This means the SAN still receives data for the campaign, but you can't see which campaigns are managed by Marin Software in your reporting and Marin Software will not receive any callbacks from Adjust.

Partner specific setup instructions

Marin Software only receives data on filtered Apple Search Ads traffic. This is designed so that you can manage your Marin Software Facebook traffic separately from other Facebook campaigns that you might be running.

Only Apple Search Ads campaigns that are named to include the keyword "marinsoftware" or "socialmoov" will be transmitted to Marin Software. That is, you must include the keyword in the campaign name of each campaign that you want to manage with Marin Software. Campaigns that do not include the keyword will not be transmitted to Marin Software.

List of all parameters forwarded to Marin Software

Marin Software requires Adjust to send the following parameters (data points) with your callbacks:

{fb_adgroup_id}Facebook ad ID
{fb_campaign_id}Facebook ad set ID
{random}Random number (unique per callback)
{revenue_usd_cents}Revenue, in US cents
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{created_at_hour}Activity timestamp, rounded down to the nearest hour
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour