Set up Tatari

Tatari is an analytics partner integrated with Adjust. Our integration lets Tatari receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Tatari for your app. This includes activating the integration and choosing what data Adjust can share with Tatari.

Before you begin


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Tatari Guid

  • For help finding your credentials, contact your Tatari representative.

Select Tatari and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Tatari. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Tatari.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Tatari. To enable data sharing:

  1. Enter your Tatari Guid.

Once you enable data sharing with Tatari, Adjust automatically sends Tatari the following data, by default:

  • install
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Tatari by default:

  • install
  • event

Send additional data

Choose the amount and type of data that you want to share with Tatari through callbacks. Tatari may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map events

Map events that you want to share to the values that Tatari can receive. Data for unmapped events is not shared with Tatari.

Under Map events, follow these steps to choose the in-app events you want to directly send to Tatari.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Tatari.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Tatari will receive in-app event data for each of your linked events.

Enable Tatari for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Tatari for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Tatari

Tatari requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{event_name}Event name, as set in the Dashboard
{ip_address}Device IP address
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp